97.9 The Beat Featured Artists

Lil Ronnie is a well-known artist out of Dallas, Texas, especially respected in the city’s club scene and behind the scenes as a songwriter. 🎵 “IN A CIRCLE” “In A Circle” became one of the biggest club records to come out of Dallas, getting heavy rotation in local clubs and building Lil Ronnie’s name as […]

Big Boogie kept it real; during his recent interview on 97.9 The Beat’s Toxik Boyz Radio when the Memphis rapper revealed an unexpected fear: the Chuck E. Cheese mouse (or rat, as he made sure to clarify). While talking about life, fatherhood, and moments that humble you, Boogie admitted he’s been terrified of the Chuck […]

Zeddy Will, a rising rapper, leverages his viral social media presence to build a lasting music career focused on authenticity and confidence.

Sometimes you walk into a room and the energy just hits differently. That’s exactly what happened when Big E and Shaq linked up for a freestyle session that felt less like a performance and more like kicking it with the homies — and, yes, even boxing legend Roy Jones Jr. rolled through to soak it […]

Time to go Star gazing yet another week! And when it comes to artists who truly shine in their own lane, Jones Monroe is that star — and this week on Star Gazing, we’re proud to spotlight her once again. Yes, for the second time. Real ones know: you don’t get invited back unless the […]

Dallas artist Heavy Jackson's raw, honest music resonates with fans, showcased in new single 'Life Be Lifing'.

2ByG is the newest R&B force rising out of Funkytown, Fort Worth, bringing a fresh but nostalgic vibe that’s turning heads across Texas. Fans say they echo the youthful charm of New Edition, blended with the soulful edge of Dru Hill and just enough Jodeci grit to keep things dangerous in all the right ways. […]

When D Smoke walks in the room, you feel it. The energy, the intention, the purpose. For those who might be new to his story, he’s not just another artist—he’s a cultural pillar. A musician, teacher, multi-linguist, and the winner of Netflix’s hit show Rhythm + Flow, where he captured the world with his message-driven […]

Independent R&B artist Grammy spotlight goes to Durand Bernarr! I’ve known Durand Bernarr for over a decade — met him in L.A. at The Juice Joint some 11 years ago. And now he’s my first friend/brother to be nominated as a lead artist for a Grammy! We toured together with Erykah Badu, rocked stages, shared […]

From the Queensbridge blocks to the digital spotlight, Zeddy Will has flipped the script on what independence looks like in music. But more than the streaming numbers, the follower counts, or the viral hits, it’s his raw authenticity and willingness to lay it all out that’s distinguishing him. That came into full focus during his […]

When it comes to consistency, Hollywood Zay isn’t just a name in the game—he’s a movement. Recently, Go Yayo gave Zay major respect, highlighting just how much the DFW radio powerhouse has accomplished over the years. “No one was breaking records every day on the radio like that,” Yayo said, acknowledging the grind and the […]