97.9 The Beat Featured Artists
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Legendary rapper Rick Ross brings a symphony orchestra concert to Dallas, with ticket giveaways on 97.9 The Beat.
The city of Fort Worth has another rising star on the radar as artist Tahjae continues building major momentum with his viral single “Fresh.” The record has been making noise across social media, clubs, and playlists thanks to its catchy energy, confident delivery, and nostalgic sample that instantly grabs attention. What’s taking the song to […]
Dallas artist Big X da Plug blew up after a local radio station took a chance on his authentic sound, making him a symbol of the city's pride.
In the heart of Dallas, one station stands above the rest when it comes to hip hop—97.9 The Beat. Known for setting the pace and keeping the culture alive, The Beat has earned its reputation as the number one station for hip hop, delivering nonstop hits, exclusive mixes, and the hottest artists in the game. […]
Me and Dj Kayotik Hosted the Day 26 EXPERIENCE AT SAMBUCCAS this week. I was reminded of how important DAY 26 is to R N B culutre. The genre is making an underground comeback and the DAY ONE fans were all in the building, Singing each song word for word, even deep album cutz that […]
WOULD YOU BELIVE THAT there is actually a House Party Movie that came out in the 80’s that directly mirrors the legendary “HOUSE PARTY” movie with started the careers of “KID N PLAY, MARTIN LAWRENCE , ROBIN HARRIS, FULL FORCE, TISHA CAPMBELL AND MORE! THAT’S BECAUSE the director of House Party (Reginald Hudlin) actually directed/created […]
Everyone is talking about the VERSUS tonight between TANK and TYRESE! Both have a Long list of Hits and collaborations and acting credits but let me compare the two – When comparing the vocal styles of Tyrese and Tank, you’re really looking at two different approaches to modern R&B excellence. Tyrese’s voice is rooted in […]
Memphis-born, Dallas-raised artist DND shares his 'Trap Rage' sound, career journey, and resilience after surviving a shooting
Dallas is officially on high alert! On Saturday, March 7, 2026, the one and only Cardi B is set to take over the American Airlines Center (AAC) for her highly anticipated “Little Miss Drama Tour”. The energy in the city is already electric as fans prepare for what is expected to be a historic, sold-out night. The AAC is bracing […]
Yeeeaaarrrn ! Strap your seatbelts, it’s time to go Star Gazing with Ken Hunned! Ken Hunned is a Dallas, Texas–based hip-hop artist known for his authentic, reflective, and focused approach to music. Raised in South Dallas, his sound is rooted in real-life experiences, emotional honesty, and long-term vision rather than trends or comparison. Music began […]
Today we’re Star gazing with Daya The Model. Hailing from the rawest streets of Saginaw, Michigan, Dayathemodel (SISS) is a vibrant force in rap and hip-hop, now lighting up the DFW area of Texas with her infectious energy and unapologetic authenticity. A proud mother she channels her love for family, art, and hustle into every […]
Lil Ronnie is a well-known artist out of Dallas, Texas, especially respected in the city’s club scene and behind the scenes as a songwriter. 🎵 “IN A CIRCLE” “In A Circle” became one of the biggest club records to come out of Dallas, getting heavy rotation in local clubs and building Lil Ronnie’s name as […]