979 THE BEAT Hooks Up Dallas With Exclusive Kehlani Tickets All Weekend Long! If you’re a fan of Kehlani and you’ve been waiting for your chance to see one of R&B’s biggest stars live, then 979 THE BEAT has the hookup! The number one station in Dallas is giving listeners an exclusive opportunity to win […]
Halperin Park bridges a divided community, healing wounds of the past and catalyzing economic growth for Southern Dallas.
Reunion Radio on 97.9 The Beat brings Dallas together every Sunday, curating a nostalgic playlist spanning 2000s hip-hop hits.
The Snow Bunny Chronicles is the kind of independent movie that reminds people why indie films still matter. Directed by GuGu Michaels and featuring a strong performance from Randy Green, the film delivers a raw, creative energy that feels authentic from beginning to end. Both of these Actors are Dallas staples and was at the […]
Wiz Khalifa is set to perform a massive Memorial Day weekend concert in Dallas, with radio station 97.9 The Beat giving away exclusive tickets.
Gas prices soar in Dallas-Fort Worth due to rising crude oil costs, summer travel demand, and refinery maintenance.
This Sunday at 5PM, 97.9 The Beat is turning up the love, appreciation, and celebration for all the amazing mothers out there with a special Mother’s Day edition of Reunion Radio. For two full hours, Big Bink, TDK, DJ Teaze, Shani Scott, Slick Nick, and Jack Fraust come together to honor the women who helped […]
Reunion Radio tackles tough topics like masculinity, mental health, and relationships with honesty and expert insight, creating a vital dialogue.
Mothers Day 2026!!!!! Growing up there were certain songs that just hit different!!!!!!!!!!!!!! Here are some timeless songs that always stand out on Mother’s Day — songs that celebrate love, sacrifice, strength, and the bond between mothers and their children. Classic Mother’s Day Songs R&B Favorites Gospel & Inspirational Country & Pop Favorites Songs That […]
THIS WEEKEND BE CALLER 9 TO WIN TICKETS TO SEE MONEY BAGG YO AT HEAQUARTERS FOR THE GEMINI BASH FRIDAY JUNE 19TH!!!!!!!!!! SINCE ITS MOTHERS DAY WEEKEND JUST BE CALLER 9 WHEN YOU HEAR MAMA GET ON THE RADIO AND REMIND YOU OF SOME OF MAMA’S FAMOUS QUOTES!!!!!! AT :20 AFTER THE HOUR LL WEEKEND […]
SO WHO IS THE GOAT OF MUSIC? MIKE OR PRINCE This debate doesn’t really have a clean winner—but it does have clear differences in what “best” means.👑 Michael Jackson 4Michael Jackson mastered global superstardom in a way no artist ever had before. Albums like Thriller turned him into a once-in-a-lifetime cultural force. His strengths were:Unmatched […]
97.9 THE BEAT AND MAGIC 94.5 / Urban One continues to show its commitment to our community through events like our “One Family Expo,” a powerful gathering designed to connect people with real resources that can change lives. More than just an event, the expo serves as a bridge between the community and essential services, […]