• 5:00am - 9:00am

    Rickey Smiley Morning Show

    Comedian. Television host. Movie Star. Top-rated syndicated Radio Personality. Father of 6. For over 20 years. Rickey Smiley is one of the most beloved performers in American media, earning a reputation for delivering boundless laughter on-air, on-stage, and on-screen. Every morning, millions of Americans in nearly 60 cities listen to Rickey Smiley and his 6 outrageous cast members on “The Rickey Smiley Morning Show.”

    His interviews with major celebrities, social political awareness and trademark prank phone calls have made Smiley one of the most listened to radio personalities in history. Rickey Smiley’s down home southern humor, opting to use insight rather than vulgarity to get laughs, is at the core of his success. His audiences are treated to such original characters as “Mrs. Bernice Jenkins”, “Lil’ Darrl,” “Joe Willie” and “Beauford.”

    Smiley is known for his clean comedic style and his reputation to sell out venues across the country. To movie audiences, Smiley is best known for “All About The Benjamins” and “Friday After Next”. He’s recorded 8 best selling CDs including iTunes #1 Best Selling Comedy Album, “Rickey Smiley- Prank Calls Number 6”. On television he”s hosted BET’s “Open Casket Sharp” and “Comic View”, appeared on “Showtime At The Apollo,” “Uptown Comedy Club”, HBO’s “Def Comedy Jam”and “Snaps”. Smiley graduated from Alabama State University, became KBFB’s (Dallas) morning show personality in 2004, and soon moved his show to WHTA Atlanta.

    When not performing, Smiley is the ultimate devoted father, single handedly raising 6 kids, the subject of a soon to be released parenting book. QUOTE: “Success is when preparation meets opportunity”

  • 9:00am - 2:00pm

    Jesse Salazar

    What’s up party people? My name is Jesse Salazar, aka Boy Loco. I’ve been a radio dj for over 13 years. But, as this is my bio, let’s back up to when I was just a wee-little Loco.

    I grew up in the small west Texas town of Odessa. From the beginning, I embraced hip hop music even when it was only known as rap. I remember being 8 years old, the extended family would get together at a park to play volleyball on Sundays. At that time, the only source for this new genre called “rap” was a one-hour specialty show on a community radio station (shouts out to DJ TuTu). So, while my family members played at the park, I was huddled on a bench with my single cassette deck, or “jambox” as we called it, recording the entire show. I was in love with the sound and in some very small way, believe because of my loyalty to it, I contributed to the success of the genre we see and hear so much today.

    Now for the nuts-and-bolts.

    After receiving a degree in recording engineering in Houston, I landed my first on-air position at a local tejano radio station in Odessa. At my first chance, I jumped ship to a hip-hop station. From there, I found myself quickly advancing to high profile positions in major markets including Houston, Tampa, Austin, Phoenix and now Dallas.

    I believe hip hop is a state of mind and am honored to represent it every morning/afternoon on 97.9 The Beat.

    Make sure you reach out to me on FACEBOOK and TWITTER because I need to get caught up on all the places I need to visit, here in the DFW !!

  • 2:00pm - 7:00pm

    Veda Loca

    “If there is no struggle, there is no progress.” -Frederick Douglas, 1857

    If you ask where she was born, she’ll say, “Pick somewhere!” If you ask how old she is, she’ll ask, “How old do you want me to be?”

    Veda Emery became known as “Veda Loca” as a result of her hilarious commentary while she worked as a stylist at a Washington D.C. Hair salon. Her natural ability to engage and entertain others encouraged Veda to pursue a career in comedy. Veda tried stand-up and quickly learned that the stage would not be her home. Her realization came after she heard “Boo!” “Booooo!” “Boooooooooo!” as she was booed off the stage for forgetting her material!!! Who would have guessed this would happen to such a witty, outspoken, talkative individual!!! In the words of Peter Griffin, “Oh no they didn’t!!!!”

    Veda is best known for her presentation of “Veda’s Hot Mess,” a moment where she shines a light on downright shocking behaviors of the celebrities we have all grown to love and admire as well as news stories that make us ask, “WTF?” (Veda’s delivery of these stories can also make you ask, “WTF”!!!!)

  • 7:00pm - 12:00am

    J Kruz

    97.9 The Beat’s J Kruz defines “swag.” Speaking three languages and thriving as world-traveler, recording artist and radio personality, J Kruz brings an unparalleled persona to Dallas-Ft. Worth. Born in New York and raised in Pittsburgh, Kruz, who was voted ‘Top Talent’ in the Steel City three years in a row, comes to Dallas from WAMO radio in Pittsburgh. Well-known for his high-energy antics, he spent five years in Pittsburgh before bringing his “movement” to Dallas. While in Pittsburgh, he was the first Latino radio jock in the market, known as “The Holla Back Kid” for his daily rap roll call and as the pioneer of “Local Live,” which highlighted local artists in and around Pittsburg.

    From performing to hosting TV shows and mixtapes to modeling and acting, Kruz continues to accomplish big things. And he remarks, “ I’m just getting started.”