Community

One of the biggest names in radio is coming home. Beginning Monday, July 6, legendary comedian and nationally syndicated radio personality Rickey Smiley returns to mornings on 97.9 The Beat, bringing one of the most recognizable voices in entertainment back to the station where it all began. Long before he became a household name across […]

Legendary rapper Rick Ross brings a symphony orchestra concert to Dallas, with ticket giveaways on 97.9 The Beat.

Reunion Radio on 97.9 The Beat brings Dallas together every Sunday, curating a nostalgic playlist spanning 2000s hip-hop hits.

The Snow Bunny Chronicles is the kind of independent movie that reminds people why indie films still matter. Directed by GuGu Michaels and featuring a strong performance from Randy Green, the film delivers a raw, creative energy that feels authentic from beginning to end. Both of these Actors are Dallas staples and was at the […]

Wiz Khalifa is set to perform a massive Memorial Day weekend concert in Dallas, with radio station 97.9 The Beat giving away exclusive tickets.

If you’re looking for plans Friday night, the North Carolina Symphony has something special in store. Icon: Motown and Beyond is coming to Meymandi Concert Hall in Raleigh, and vocalist Capathia Jenkins says fans should come ready for much more than a traditional symphony performance. Speaking with Karen Clark on Foxy 107/104, Jenkins made it […]

Reunion Radio tackles tough topics like masculinity, mental health, and relationships with honesty and expert insight, creating a vital dialogue.

Mothers Day 2026!!!!! Growing up there were certain songs that just hit different!!!!!!!!!!!!!! Here are some timeless songs that always stand out on Mother’s Day — songs that celebrate love, sacrifice, strength, and the bond between mothers and their children. Classic Mother’s Day Songs R&B Favorites Gospel & Inspirational Country & Pop Favorites Songs That […]

THIS WEEKEND BE CALLER 9 TO WIN TICKETS TO SEE MONEY BAGG YO AT HEAQUARTERS FOR THE GEMINI BASH FRIDAY JUNE 19TH!!!!!!!!!! SINCE ITS MOTHERS DAY WEEKEND JUST BE CALLER 9 WHEN YOU HEAR MAMA GET ON THE RADIO AND REMIND YOU OF SOME OF MAMA’S FAMOUS QUOTES!!!!!! AT :20 AFTER THE HOUR LL WEEKEND […]

97.9 THE BEAT AND MAGIC 94.5 / Urban One continues to show its commitment to our community through events like our “One Family Expo,” a powerful gathering designed to connect people with real resources that can change lives. More than just an event, the expo serves as a bridge between the community and essential services, […]

BigXthaPlug has quickly become one of the most talked-about success stories to come out of Dallas in recent years, building a movement that feels both authentic and undeniable. With his deep voice, commanding presence, and unapologetic Southern style, he’s carved out a lane that reflects the streets, culture, and energy of DFW. What separates BigXthaPlug […]

Dallas artist Big X da Plug blew up after a local radio station took a chance on his authentic sound, making him a symbol of the city's pride.