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Follow The Beat On Twitter:  Sign Up For Our Newsletter! The Atl legend has spoken out again against the newest trend. Press play for the full scoop as to why he’s feeling the way he is about the new new. Miami maybe a little different attire wise since its close to the beach. Biker shorts […]

Follow The Beat On Twitter:  Sign Up For Our Newsletter! Leave it up to culture icon T.i. goes to his sons defense against the bloggers and haters who are promoting negativity . T.i. goes in to detail as to why people shouldn’t be blowing the viral argument in which King and a Waffle House cook exchange […]

Follow The Beat On Twitter:  Sign Up For Our Newsletter! Kendrick Lamar has the internet buzzing like a billion bees in a box. The LA rapper delivers “The Heart Part 5” with a stay woke conscious style record for the culture. From face morphing to Oj Simpson, to Jussie Smollett, to Nipsey Hussle, Kanye , […]

Follow The Beat On Twitter:  Sign Up For Our Newsletter! It appears that the crate challenge has officially and nationally been replaced 3/4 months later.  It appears NBA Young Boy kicked off a very strong explicit message. However he didn’t type or say it, he used cash money to form the message. Of course the […]

Follow The Beat On Twitter:  Sign Up For Our Newsletter! Leave it up to good timing and a pair of jumper cables, to get you viral in 2022. It seems as if ATL rapper Young Thug felt it in his heart to pull over. Not only did he take time out of his day, he […]

Follow The Beat On Twitter:  Sign Up For Our Newsletter! The No More Parties artist is back like never before. Coi Leray is on a mission to blaze and amazed  her tik tok core fans. Peep Justin Bieber getting jiggy with the new challenge that Coi is pushing. This new single “Twin  Nem ” has […]

Kelly Rowland was caught singing to a different melody recently on her IG live- "Heartbreak Anniversary" by Giveon; and now fans want a remix! In the short clip, Kelly is seen applying makeup and casually-yet perfectly-harmonizes with the song. Watch now!

Follow The Beat On Twitter: Sign Up For Our Newsletter! Looks like the Louisiana legend Boosie is hip, to the new internet trend. Yes stacking crates is the latest game added, to the Hood Olympics . Press play and watch the energy, and desperate vibes to secure the bag.  R&B star Yk Osiris is on […]

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Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions) https://www.instagram.com/p/B7eJlQ4J91T/   Here’s a prime example of having two sides to every story. Check out the video courtesy of the hotel surveillance camera. However the employee who was on the clock. Decided to disrespect Da Baby‘s wishes and not film, or photograph […]