Local Love

One of the biggest names in radio is coming home. Beginning Monday, July 6, legendary comedian and nationally syndicated radio personality Rickey Smiley returns to mornings on 97.9 The Beat, bringing one of the most recognizable voices in entertainment back to the station where it all began. Long before he became a household name across […]

The city was packed with energy as Dorrough & Friends delivered one of the hottest concert experiences of the year, bringing together both legendary Dallas artists and rising stars for an unforgettable night of music and culture. Fans filled the venue early as the hometown celebration showcased the strength and unity of the Dallas music […]

979 THE BEAT Hooks Up Dallas With Exclusive Kehlani Tickets All Weekend Long! If you’re a fan of Kehlani and you’ve been waiting for your chance to see one of R&B’s biggest stars live, then 979 THE BEAT has the hookup! The number one station in Dallas is giving listeners an exclusive opportunity to win […]

Reunion Radio tackles tough topics like masculinity, mental health, and relationships with honesty and expert insight, creating a vital dialogue.

97.9 THE BEAT AND MAGIC 94.5 / Urban One continues to show its commitment to our community through events like our “One Family Expo,” a powerful gathering designed to connect people with real resources that can change lives. More than just an event, the expo serves as a bridge between the community and essential services, […]

In the heart of North Dallas, a new fitness movement is taking shape at Roy Jones Boxing and Fitness Gym. More than just a place to break a sweat, this gym is quickly becoming a hub for total wellness—bringing together boxing fundamentals, personalized fitness, and a deeper understanding of the body. Inspired by the legendary […]

Dallas has long been a powerhouse for culture, style, and sound—and when it comes to hip-hop and R&B, the city’s legacy runs deep. From soulful pioneers to street-certified legends, the DFW has produced artists who’ve shaped music locally and nationally. At the top of the list, you’ve got Erykah Badu, the queen of neo-soul whose […]

Fort Worth is America’s Best Kept secret when It comes to Talent! Now When you talk about modern soul music with deep Texas roots, you have to mention Leon Bridges. Straight out of Fort Worth, he didn’t just enter the music scene—he revived a sound many thought had been left behind. With a voice that […]

GET READY BECAUSE THE REBOOT IS ON THE WAY!!!!!!!!!!! REMEMBER THIS ICONIC EPISODE FROM “A DIFFERENT WORLD?”

The future of the Dallas Mavericks may be headed toward a major turning point, as talks and speculation continue to swirl about the team potentially leaving the American Airlines Center—a venue they’ve called home since 2001—in search of a brand-new, state-of-the-art arena in Dallas. The Mavericks are one of the most iconic franchises in the […]

ALL I HAVE TO SAY WAS I WAS THERE!!!!!!!!!!!!!! I WAS 13 YEARS OLD AND THIS SHOW WAS ONE I WILL never forget!!!!!!!!!!!! We waited at least an Hour to Park and walked through Fair Park for the Show!!! The Victory Tour by The Jacksons rolled into Cotton Bowl Stadium in 1984 and instantly became […]

In the heart of Dallas, where hip-hop pulses through the streets like a second heartbeat, two voices have stood the test of time—DJ Big Bink and TDK. Together, they have become the longest-running radio duo in Dallas radio history, shaping not only the sound of the city but the future of its artists. Their journey […]