Beat in the Streets
Use this category to label material that highlights 97.9 in the streets. PROMOTIONS SHOULD USE THIS TAG
Legendary rapper Rick Ross brings a symphony orchestra concert to Dallas, with ticket giveaways on 97.9 The Beat.
Reunion Radio on 97.9 The Beat brings Dallas together every Sunday, curating a nostalgic playlist spanning 2000s hip-hop hits.
The Snow Bunny Chronicles is the kind of independent movie that reminds people why indie films still matter. Directed by GuGu Michaels and featuring a strong performance from Randy Green, the film delivers a raw, creative energy that feels authentic from beginning to end. Both of these Actors are Dallas staples and was at the […]
Wiz Khalifa is set to perform a massive Memorial Day weekend concert in Dallas, with radio station 97.9 The Beat giving away exclusive tickets.
Reunion Radio tackles tough topics like masculinity, mental health, and relationships with honesty and expert insight, creating a vital dialogue.
THIS WEEKEND BE CALLER 9 TO WIN TICKETS TO SEE MONEY BAGG YO AT HEAQUARTERS FOR THE GEMINI BASH FRIDAY JUNE 19TH!!!!!!!!!! SINCE ITS MOTHERS DAY WEEKEND JUST BE CALLER 9 WHEN YOU HEAR MAMA GET ON THE RADIO AND REMIND YOU OF SOME OF MAMA’S FAMOUS QUOTES!!!!!! AT :20 AFTER THE HOUR LL WEEKEND […]
BigXthaPlug has quickly become one of the most talked-about success stories to come out of Dallas in recent years, building a movement that feels both authentic and undeniable. With his deep voice, commanding presence, and unapologetic Southern style, he’s carved out a lane that reflects the streets, culture, and energy of DFW. What separates BigXthaPlug […]
Dallas artist Big X da Plug blew up after a local radio station took a chance on his authentic sound, making him a symbol of the city's pride.
Dallas has long been a powerhouse for culture, style, and sound—and when it comes to hip-hop and R&B, the city’s legacy runs deep. From soulful pioneers to street-certified legends, the DFW has produced artists who’ve shaped music locally and nationally. At the top of the list, you’ve got Erykah Badu, the queen of neo-soul whose […]
The vegan lifestyle is no longer a niche movement—it’s quickly becoming one of the fastest-growing trends across the United States. From major cities to smaller communities, more people are choosing plant-based living for health, environmental, and ethical reasons. Grocery stores are expanding their vegan sections, restaurants are adding creative meat-free options, and social media is […]
Mayne Hol Up!!!!!!!! THE BEAT IS THE PLUG THIS WEEKEND!!!!!! YO, Get ready, Dallas-Fort Worth—because the hottest station in the city is turning up the volume and turning your weekend into an unforgettable experience! 97.9 The Beat, the number one station in DFW, is giving YOU the chance to see French Montana live at the […]
The energy in the Metroplex is about to hit another level as R&B superstars Chris Brown and Usher are set to take over AT&T Stadium on September October 10th. Two generations of hitmakers, countless chart-toppers, and a catalog full of anthems are colliding for one unforgettable night in the heart of Dallas-Fort Worth. TRENDING: Usher […]