Beat in the Streets

Use this category to label material that highlights 97.9 in the streets. PROMOTIONS SHOULD USE THIS TAG

Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]

It’s officially back to school time, Assistant Program Director and on-air personality, Hollywoodzay decided to give back to the DFW metroplex in a meaningful way. Special Deeds for Special Needs is an event in collaboration with Texas Barber College dedicated to givingaway FREE haircuts to children with special needs. Due to the buzzing noise, children […]

During a press conference on Sunday, August 6th, the Dallas Mavericks and Dallas Wings announced an official partnership and Initiative at College Park Center in Arlington,Texas. The Wings are the first WNBA team to sign a marquee agreement with an NBA franchise operating under a different ownership group. “With her along the way” is the […]

97.9 The Beat in collaboration with Mr. Sugar Rush Ice Cream and Breakfast Brothers came together to giveaway FREE ice-cream to the community this past Wednesday. The first 500 people to pull up to Breakfast Brothers received free ice cream courtesy of Atlantic Records & Kali “Area Codes.” Our loyal listeners had the opportunity to […]

97.9 The Beat made an appearance at Webb Middle School in Garland, Tx. Monday. Pskillz, DJ Don Perryon, Shun a long with Rockteezy the mascot crashed the school pep rally. The beat gang help motivate the students in preparation for a really important test. Check out the photos below, the students are gearing up to […]

DeSoto ISD Superintendent Dr. Usamah Rodgers Discusses Academics, Championships & Upcoming Showcase!

Community Site

Susan G Komen More Thank Pink Walk October 22nd! (Audio Interview Inside)

The Beat is helping you get Vote Ready! September is 20th is National Voter’s Registration Day and we are helping you make sure you are ready for this year’s election with a special event today.  Meet the Beat Squad  at Dallas County Elections for a Drive-Thru Voter Registration event at 1460 Round Table Dr. Dallas,Tx. […]

Well, Summer is over folks! It’s time to get the children back to school and prepared for another school year. We know that it can be challenging to find the required school supplies and resources needed, so we compiled a list of back-to-school events to attend. All of these events are first come first serve […]

Jazze Maxie has a conversation with J Rashad Thomas about the free 2022 Dallas Housing Seminar on July 16th from 10:30am - 1:30pm at the Bill J Priest Institute – Auditorium that's 1402 Corinth St, in Dallas.

Audio Inside - Tyler Patmon CEO Of Camp Exposure Talks About Organization And Upcoming Events!

Dallas Independent School District, South Oak Cliff High School Alumni and community leadership invite all fans, residents and supporters  of the school to a FREE watch party as the school competes for a UIL state football championship against Liberty Hill Saturday, December 18, 2021. This Class 5A Division II state final will mark the first time […]