97.9 The Beat Featured Artists
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2ByG is the newest R&B force rising out of Funkytown, Fort Worth, bringing a fresh but nostalgic vibe that’s turning heads across Texas. Fans say they echo the youthful charm of New Edition, blended with the soulful edge of Dru Hill and just enough Jodeci grit to keep things dangerous in all the right ways. […]
When D Smoke walks in the room, you feel it. The energy, the intention, the purpose. For those who might be new to his story, he’s not just another artist—he’s a cultural pillar. A musician, teacher, multi-linguist, and the winner of Netflix’s hit show Rhythm + Flow, where he captured the world with his message-driven […]
Independent R&B artist Grammy spotlight goes to Durand Bernarr! I’ve known Durand Bernarr for over a decade — met him in L.A. at The Juice Joint some 11 years ago. And now he’s my first friend/brother to be nominated as a lead artist for a Grammy! We toured together with Erykah Badu, rocked stages, shared […]
From the Queensbridge blocks to the digital spotlight, Zeddy Will has flipped the script on what independence looks like in music. But more than the streaming numbers, the follower counts, or the viral hits, it’s his raw authenticity and willingness to lay it all out that’s distinguishing him. That came into full focus during his […]
When it comes to consistency, Hollywood Zay isn’t just a name in the game—he’s a movement. Recently, Go Yayo gave Zay major respect, highlighting just how much the DFW radio powerhouse has accomplished over the years. “No one was breaking records every day on the radio like that,” Yayo said, acknowledging the grind and the […]
Dallas was buzzing recently as Hollywood Zay sat down with legendary rapper and actor Common for an unforgettable interview. Their conversation wasn’t just another Q&A—it was a journey through time, culture, and the very heartbeat of hip-hop. Common took a moment to personally thank Zay for “doing his thing” hosting the show, highlighting how the […]
Up-and-coming artists, listen up — Big X is serving game that every independent rapper and singer needs to hear. In a recent conversation with Hollywood Zay, the rising star broke down why he chose to sign with UnitedMasters. Big X emphasized that in today’s landscape, hiding behind an online handle isn’t enough. Social media alone […]
When Spaceboifresh says “we only bring the brightest stars to the galaxy,” this is exactly what he means. Straight outta Rock Island, Illinois and now repping Texas, KV (@iamthereal_kv) is putting the pressure on the whole scene — literally. Her new single “Big Pressure”, which premiered exclusively on The Beat Invasion (97.9 The Beat), is […]
Dallas, it’s go-time! The city’s own Kaash Paige is back and bringing that homegrown energy to Trees Dallas tonight, October 24th, for her Better Than Revenge Tour. This show ain’t just another concert — it’s a full-blown vibe. Kaash has been lighting up stages across the country, and tonight she’s closing in on her roots […]
Have you ever stopped and asked yourself—what makes you New Dallas? Is it the hustle, the culture, the way you move? Are you tapped in with the new wave, the creators, the ones really shaping the city’s sound and style? Or are you still catchin’ up? If you know, you know—but the real question is, […]
On this week’s episode of The Beat Invasion, the spotlight segment Star Gazing continues to shine bright on the rising stars of the DFW metroplex and beyond. This week’s featured artist is Classik Mussik, premiering his high-energy new single “Julio Magic” featuring Texas legend Lil Ronny Motha F. Known for his viral hit “Circle” and […]
Meet Totts — The Storytelling Voice Out of Stop 6 🌟 When it comes to discovering untapped talent in the Metroplex, you already know Spaceboifresh got the radar locked in. Today we’re shining the light on one of Fort Worth’s most authentic voices — Totts — a true product of the city’s east-side hood known […]