97.9 The Beat Featured Artists
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Sometimes you walk into a room and the energy just hits differently. That’s exactly what happened when Big E and Shaq linked up for a freestyle session that felt less like a performance and more like kicking it with the homies — and, yes, even boxing legend Roy Jones Jr. rolled through to soak it […]
Time to go Star gazing yet another week! And when it comes to artists who truly shine in their own lane, Jones Monroe is that star — and this week on Star Gazing, we’re proud to spotlight her once again. Yes, for the second time. Real ones know: you don’t get invited back unless the […]
Dallas artist Heavy Jackson's raw, honest music resonates with fans, showcased in new single 'Life Be Lifing'.
2ByG is the newest R&B force rising out of Funkytown, Fort Worth, bringing a fresh but nostalgic vibe that’s turning heads across Texas. Fans say they echo the youthful charm of New Edition, blended with the soulful edge of Dru Hill and just enough Jodeci grit to keep things dangerous in all the right ways. […]
When D Smoke walks in the room, you feel it. The energy, the intention, the purpose. For those who might be new to his story, he’s not just another artist—he’s a cultural pillar. A musician, teacher, multi-linguist, and the winner of Netflix’s hit show Rhythm + Flow, where he captured the world with his message-driven […]
Independent R&B artist Grammy spotlight goes to Durand Bernarr! I’ve known Durand Bernarr for over a decade — met him in L.A. at The Juice Joint some 11 years ago. And now he’s my first friend/brother to be nominated as a lead artist for a Grammy! We toured together with Erykah Badu, rocked stages, shared […]
From the Queensbridge blocks to the digital spotlight, Zeddy Will has flipped the script on what independence looks like in music. But more than the streaming numbers, the follower counts, or the viral hits, it’s his raw authenticity and willingness to lay it all out that’s distinguishing him. That came into full focus during his […]
When it comes to consistency, Hollywood Zay isn’t just a name in the game—he’s a movement. Recently, Go Yayo gave Zay major respect, highlighting just how much the DFW radio powerhouse has accomplished over the years. “No one was breaking records every day on the radio like that,” Yayo said, acknowledging the grind and the […]
Dallas was buzzing recently as Hollywood Zay sat down with legendary rapper and actor Common for an unforgettable interview. Their conversation wasn’t just another Q&A—it was a journey through time, culture, and the very heartbeat of hip-hop. Common took a moment to personally thank Zay for “doing his thing” hosting the show, highlighting how the […]
Up-and-coming artists, listen up — Big X is serving game that every independent rapper and singer needs to hear. In a recent conversation with Hollywood Zay, the rising star broke down why he chose to sign with UnitedMasters. Big X emphasized that in today’s landscape, hiding behind an online handle isn’t enough. Social media alone […]
When Spaceboifresh says “we only bring the brightest stars to the galaxy,” this is exactly what he means. Straight outta Rock Island, Illinois and now repping Texas, KV (@iamthereal_kv) is putting the pressure on the whole scene — literally. Her new single “Big Pressure”, which premiered exclusively on The Beat Invasion (97.9 The Beat), is […]