Despite the drama surrounding Offset and Cardi B, Christmas at the Cephus’s house brought all the sparkles and we’re sure- horchata that anyone could ever imagine! Over one million people caught a glimpse of the family’s $5.85 million home in New York covered in large ornaments and poinsettias. With Merenguito Rico playing in the background, […]

Beneath the surface of gangsta rapper NBA YoungBoy is a compassionate artist, a community hero, and a family man. It’s no surprise he blessed a young family earlier this week with some extra holiday cash all because he was “so happy” seeing them together. In the clip posted to social media, a woman anxiously tells […]

Follow The Beat On Twitter: Join us at the 37th Dr. Martin Luther King Jr Parade on Monday, January 21st starting at the corner of Holmes Street and MLK Jr. Blvd. in Dallas The parade will begin promptly at 10am so get there early. Come see all of your favorite On Air Personalities along with […]

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions). Follow The Beat On Twitter: 11-year-old Jaxon Turner, of Plano, TX, is back at it again. Last time, he was raising money to feed the homeless. This time, he has been collecting donations and raising money to help […]

Dr. Collier explains that the Holiday season is just a few weeks of over-indulgence, when people eat until their stomachs are overfilled and bloated and they don’t get comfortable. He gives tips on getting through the Holiday season without over stuffing ourselves. Once we get past the temptation to eat too much, the Holidays actually […]

For the Holiday season this year, Jay Z apparently surprised his Roc-A-Fella with tens of thousands of dollars worth of gifts! Gary With Da Tea passive aggressively reveals this news, and tries to get Rickey Smiley to compete by showering the morning show crew similarly. Sign Up For Our Newsletter!  Click on the audio player […]

Whether you’re a scrooge or one of Santa’s helpers, nothing gets you into the holiday spirit more than one of your favorite cozy television shows. Black TV shows already have a sense of relatability and homeliness, which adds to the love and unforgetfulness of their holiday episodes. Who wouldn’t want to deck the halls with […]

Chance the rapper has had a phenomenal 2016, so it’s only fitting that he give back to the fans that showed out for him all year. He got together with friend and fellow Chicagoan Jeremih and laid down a handful of tracks in the studio with a Christmas theme, wrapped them all up nice and […]

Celebrities spend all year long singing, dancing, acting and more just to keep the people entertained. This holiday season, we’re giving back to our favorite stars by playing the role of good ol’ Saint Nick and blessing them with gifts that we feel would be a great asset to their lives. Celebs like Beyonce, Drake […]


Holidays are the perfect season for letting your man know just how special he is to you. This Christmas up the ante and get him gifts that match his personality while matching your fly. And since you’re busy, I’ve scoped out some perfect items to save you time. Is your #MCM looking to update his […]