Ever since self-lacing sneakers were hinted at in the 1989 classic film Back To The Future II, sneaker heads and movie buffs have been waiting for the dream to become a reality. Michael J. Fox, who played Marty McFly in the film, has helped that dream come true with The Michael J. Fox Foundation Of […]
Nike's newest ad features Serena Williams, Gabby Douglas, Simone Biles, Allyson Felix and Shelly-Ann Fraser-Pryce.
The 2016 Rio Olympics may officially be over, but that doesn’t mean that some of your favorite athletes just disappear for another four years. While their names were on everyone’s lips in Rio, athletic superstars and Olympic gold medalists Serena Williams, Gabby Douglas and Simone Biles found time to star in a new ad for […]
Not only did Kobe Bryant just get a day named after him by the city of Los Angeles and start a multmillion dollar company, but his Nike Kobe 11’s are getting the “Mambacurial” treatment. Since Kobe joined the swoosh just over a decade ago, he’s received his own signature sneaker every year. And lately, aside from the slew […]
Chance The Rapper honors the USA Basketball team in a heartfelt video for Nike's Unlimited Together film.
It's the end of an era. Nike's cofounder, Phil Knight, announced Thursday, June 30, that he has officially stepped down from his role as chairman of the board, completing the transition he first announced a year ago.
A pair of "Optic Yellow" Nike Air Foamposite One's are set to be released on June 24.
The French fashion designer and Creative Director for Balmain creates a six-piece black and gold collection with NikeLab.
Johnny Manziel might be on the road to redemption, but he just lost a major endorsement deal.
Nick Young said Kobe refused to sign Nick's Adidas and threw them in the trash.
Steph Curry’s deal with Under Armour has been all the buzz as of late. Mainly because the reigning MVP had been courted by their competitors, Nike and adidas. This morning, ESPN dropped an in-depth piece on Curry’s Under Armour endorsement. The NBA All-Star revealed that his 3-year-old daughter Riley actually helped him chose the brand. In […]
Dazie Williams wants Michael Jordan and the Nike brand to publicly acknowledge the violence that ensues when Air Jordans are released.
