Follow The Beat On Twitter:  Sign Up For Our Newsletter!  Welp Plies may be on to something here.  Press play for a true break down of why you shouldn’t still have your Christmas decorations up . After,  close thought it seems like the Florida native is on to a good point. Lets discuss this now […]

Mariah Carey is ready for Christmas now that Halloween is over and she celebrated the moment with a video of her smashing pumpkins.

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions) Follow The Beat On Twitter:  In case you didn’t know which phone to ask Santa for, here’s the video you’ve needed to see. Better camera controls, font sixes, screen brightness even battery duration, plays into affect.  Press play to decide which Iphone 11 […]

Follow The Beat On Twitter:  Press play and check out the family vibes courtesy of Baton Rouge’s very own LIL Boosie. Christmas in this household was very close to the southern soul. Perhaps Boosie and the family will be the new Christmas carolers in a neighborhood near you soon.

Follow The Beat On Twitter:  Wow just when you thought you saw enough wild presents in 2018. YG may be the only one to receive a gift like this. A bullet proof vest can run you 300 to $1000. So how much would a bullet proof Escalade run you? Press play to see how thick […]

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions). Follow The Beat On Twitter: The law firm Godsey Martin P.C. ( gave away hundreds of bikes this year to help families in need for the holidays.  This initiative was a part of their 12 Days Of Christmas […]

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions). Follow The Beat On Twitter: 11-year-old Jaxon Turner, of Plano, TX, is back at it again. Last time, he was raising money to feed the homeless. This time, he has been collecting donations and raising money to help […]

Last week the Heerlein family in Austin, TX, put up a Christmas display from National Lampoon’s Christmas Vacation where Clark Griswold hangs from the roof of his house while trying to put up Christmas lights. But a passerby saw it and thought it was a real person hanging from the roof.  The homeowner caught the […]

Jim Jones is counting his blessings after his mother’s home went up in flames on Christmas. The rapper took to Instagram to update his fans from outside the house where the fire department can be seen in the background. Jones briefly shows what’s left of the family home and briefly describes the incident. “We can […]

A 17-year-old high school student from the District of Columbia is the latest victim of the toxic side of sneaker culture.