Follow The Beat On Twitter: BIG3 Trilogy basketball player Al Harrington came to hang out with the Veda Loca in the Morning crew to talk sports, how cannabis keeps him youthful, and much more. Check out the exclusive interview above, shot by Shun Atkins. -Farlin Ave (@farlinave) Sign Up For Our Newsletter! The Latest:

Follow The Beat On Twitter: Thanks to you DFW, the BIG3 Basketball Playoffs 2018 was a huge success and drew the largest crowd in the game’s history. The two teams that will be playing in the Championships this week (August 24th) in Brooklyn will be Power and 3’s Company. Be sure to catch the heat […]

Follow The Beat On Twitter: Check out the exclusive interview above in which lilD talks big sports with the BIG3 commissioner and former NBA baller Clyde “The Glide” Drexler. He’s in town for the BIG3 basketball playoffs, going on tonight (August 17, 2018) at the American Airlines Center. Click here to get your BIG3 tickets. Big fun […]

Follow The Beat On Twitter: BIG3 basketball founder and Hip Hop mogul Ice Cube is back in the DFW and stopped by 97.9 The Beat to talk about the playoffs, going down today at the American Airlines Center. RELATED: BIG3 Basketball Player Andre Emmett Interview [EXCLUSIVE] Click here to get your BIG3 tickets. Big fun for the […]

Follow The Beat On Twitter: BIG3 Trilogy basketball player Kenyon Martin was in the DFW and stopped by 97.9 The Beat to kick it with the Veda Loca in the Morning crew and talk sports. Kenyon will also be playing in the playoffs, this Friday, at the American Airlines Center. RELATED: BIG3 Basketball Player Andre Emmett Interview [EXCLUSIVE] […]

Follow The Beat On Twitter: BIG3 Basketball player Andre Emmett is back home in the DFW and will be playing in the playoffs, this Friday, at the American Airlines Center. Click here to get your BIG3 tickets. Big fun for the whole family. -Farlin Ave (@farlinave) Sign Up For Our Newsletter! The Latest:

Just going through our archive and found this amazing recap video of when Ice Cube brought the BIG3 Basketball Tournament to Dallas for the first time in history. Re-live the memories with us in the recap video above. Follow The Beat On Twitter: Sign Up For Our Newsletter!  

  Follow The Beat On Twitter: Allen Iverson was a no-show at the BIG3 Basketball League game Sunday, July 30, 2017. Nobody knows why he skipped the Week 6 game. Iverson is considered a player and coach. He coaches team 3’s Company which lost to the undefeated Trilogy team this past weekend. Now the BIG3 […]

Source: 97.9 The Beat / Radio One, Inc. Check out this crazy interview Ice Cube did with 97.9 The Beat’s Veda Loca. After that, if you haven’t already, log on to Big3.com to get your tix to see all of your favorite retired NBA players do their thing on the court this Sunday, July 30th […]

 Follow The Beat On Twitter: Ice Cube says he isn’t having it.  Big 3 is for retired NBA Players only according to Cube. Sign Up For Our Newsletter! T.O. chimes in about wanting to join the league.  See below: