Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]

For the first time in MLB history, two teams from the same state are meeting in a League Championship Series. The Texas Rangers are off to a great start as they are currently undefeated in the 2023 Postseason! Last night, the Rangers took on the Astros in Houston leaving them blank 2-0 in Game 1 […]

On Sunday, August 27th, the stunning and talented CoCo Jones performed at Echo Lounge in Dallas. Jazzi Black of 97.9 The Beat, and five other lucky listeners got to meet the R&B superstar before her sold-out concert. Winners of the meet-and-greet got to hang out with the super-talented singer and actress, listen in on an […]

With the 100 degree weather and the weekly heat advisory in Texas, 97.9 The Beat took it to the streets once again to to give back. Atlantic Records, Burna Boy and Mr. Sugar Rush ice cream gave away FREE ice cream to the first 500 people at For Oak Cliff Community Center. See photos below! […]

When it comes to giving back, 97.9 The Beat DJ, DJ Kayotik is no stranger to giving the shirt off of his back to ensure our youth begin the school year on the right foot. Each year the Kayotik Foundation hosts the Annual LLTK(Long Live The Kid) Back to School Bash in honor of his […]

It’s officially back to school time, Assistant Program Director and on-air personality, Hollywoodzay decided to give back to the DFW metroplex in a meaningful way. Special Deeds for Special Needs is an event in collaboration with Texas Barber College dedicated to givingaway FREE haircuts to children with special needs. Due to the buzzing noise, children […]

During a press conference on Sunday, August 6th, the Dallas Mavericks and Dallas Wings announced an official partnership and Initiative at College Park Center in Arlington,Texas. The Wings are the first WNBA team to sign a marquee agreement with an NBA franchise operating under a different ownership group. “With her along the way” is the […]

For the past 27 years, the Mayor’s Back to School Fair has helped to prepare Dallas’ children for success. The Fair, hosted by Mayor Eric Johnson, is a collaborative partnership between the City of Dallas, Dallas ISD, nonprofits, corporations, and community volunteers that serves economically disadvantaged students and their families in grades Pre-K to 12. […]

The Big3 returned to Dallas for season 6, game 2 at American Airlines Center July 1, 2023. The 3on3 basketball games brought the HEAT to the BIG D as basketball legends went head-to-head in multiple games. This anticipated event brought basketball lovers and star studded guests to sit courtside and witness the special celebration of […]

Coach Prime is an incredible athlete and a phenomenal father first. The post Who Are Deion Sanders’ Children? A Gallery Of The Famous Coach’ Incredible Brood appeared first on NewsOne.

The 2023 BET Award’s was not only culture’s biggest night, but also created some really dope moments to remember celebrating 50 years of Hip Hop!  From red carpet looks, to award show surprises and the BEW Media House shenanigans, you may want to see how it all went down from 97.9 point of view! Related: […]

97.9 was OUTSIDE this past weekend at Beckly Saner Parks & Recreation for the annual 97 Days of Summer/ Summer of Majic Community Block Party. We kicked off summer the right way with tons of music, food,water activities and fun! We had community resources and vendors for Sunny South Dallas! Related: 97 Days of Summer Block […]