Beat in the Streets

Denton Texas!!!!! Stand Up !!!!!!! Shouts out to the Mean Green!!!! They are on the brink of history. After a dominant 52–25 win over Temple to finish 11–1 (7–1 in conference), UNT locked up its first ever berth in the American Conference Football Championship Game. University of North Texas Athletics+2Houston Chronicle+2 They’ll face the Tulane […]

2ByG is the newest R&B force rising out of Funkytown, Fort Worth, bringing a fresh but nostalgic vibe that’s turning heads across Texas. Fans say they echo the youthful charm of New Edition, blended with the soulful edge of Dru Hill and just enough Jodeci grit to keep things dangerous in all the right ways. […]

Reun Reunion Radio, the weekend staple on Dallas radio, was on-site earlier this summer for the video shoot of “Funkytown” by Johnnie Damn D and Twisted Black. The scene on Berry Street was packed—families poured out to witness two Texas hip-hop juggernauts come together. What started as a video shoot quickly turned into a full-blown […]

The North Forney Falcons football team and cheerleaders lit up the studios of 979 The Beat in Dallas, Texas, as they stopped by the city’s top hip hop station to share excitement ahead of their Round 2 playoff showdown against Waxahachie in Arlington. The visit brought school spirit, music, and playoff hype together for interviews, […]

On September 19, Cardi B released her newest studio album, Am I the Drama?  And it’s already breaking records. The project shot straight to #1 on US Apple Music and became the fastest female artist album to reach #1 on US iTunes, climbing the charts in just 30 minutes. The title was previously held by Nicki Minaj’s Pink Friday 2, which hit […]

Radio One Dallas partnered with Look Dine In Cinema in Arlington, Texas for the first ever Trunk or Treat, which is a family friendly way of having fun for Halloween. This event provided the opportunity to bring out the family for a screening of Hocus Pocus. Take a look at the recap photos and recap […]

Lil Dang Dane stops by to see P-Skillz for Flo Tyme and goes off the dome with a freestyle. You may remember Lil Dang from a viral freestyle a couple of years back SEEN HERE. But, this time he came back harder, press play! His inspirations are mo3, Lil Boosie, Paul Wall, Black Yungsta and more! […]

Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]

It’s officially back to school time, Assistant Program Director and on-air personality, Hollywoodzay decided to give back to the DFW metroplex in a meaningful way. Special Deeds for Special Needs is an event in collaboration with Texas Barber College dedicated to givingaway FREE haircuts to children with special needs. Due to the buzzing noise, children […]

During a press conference on Sunday, August 6th, the Dallas Mavericks and Dallas Wings announced an official partnership and Initiative at College Park Center in Arlington,Texas. The Wings are the first WNBA team to sign a marquee agreement with an NBA franchise operating under a different ownership group. “With her along the way” is the […]

97.9 The Beat in collaboration with Mr. Sugar Rush Ice Cream and Breakfast Brothers came together to giveaway FREE ice-cream to the community this past Wednesday. The first 500 people to pull up to Breakfast Brothers received free ice cream courtesy of Atlantic Records & Kali “Area Codes.” Our loyal listeners had the opportunity to […]

97.9 The Beat made an appearance at Webb Middle School in Garland, Tx. Monday. Pskillz, DJ Don Perryon, Shun a long with Rockteezy the mascot crashed the school pep rally. The beat gang help motivate the students in preparation for a really important test. Check out the photos below, the students are gearing up to […]