Ice Cube

Ice Cube threw everyone for a loop when he revealed he was working with the Trump Administration. But he's not the only Ice that you have to watch out for...

Hip Hop is one of the few genres that doesn’t let it’s artists thrive past a certain age. Aside from the legends who can continue to drop critically acclaimed albums and remain relevant in this world of fast food music (consume now, discard when the next big thing drops) most artists aren’t blessed with the […]

Stiiiil goiiiiiing! The cold one himself Ice Cube is back at it again with his album ‘Everythang’s Corrupt’ coming out Dec 7. His first offering “Arrest the President” which hits the world Friday isn’t hard to understand how Cube feels about the current political leader. Check it a snippet below!

Follow The Beat On Twitter: BIG3 basketball founder and Hip Hop mogul Ice Cube is back in the DFW and stopped by 97.9 The Beat to talk about the playoffs, going down today at the American Airlines Center. RELATED: BIG3 Basketball Player Andre Emmett Interview [EXCLUSIVE] Click here to get your BIG3 tickets. Big fun for the […]

Follow The Beat On Twitter:  Take a peek at what might just be the official scene and set, of the over 2 decade old movie “Friday”. Ice Cube gets in tune with his creative side perhaps with this Big 3 basket ball tournament tour promo. Satisfying each fan one project at a time, Cube seems […]

Follow The Beat On Twitter:  The cat has been out of the bag, about the continuation of a classic movie that has effectively shaped the new generation of our culture. Round four, yes we are all anticipating the trailer let alone the movie. Press play and peep the future Friday features.

Source: 97.9 The Box / Radio One Houston Sign Up For Our Newsletter: Ice Cube reveals the proudest moment of his career, how he convinced Dr. Dre to do Straight Outta Compton, & updates us on the  “Last Friday” movie. Watch the legendary Ice Cube‘s backstage interview with Madd Hatta of the Madd Hatta Morning Show […]

Just going through our archive and found this amazing recap video of when Ice Cube brought the BIG3 Basketball Tournament to Dallas for the first time in history. Re-live the memories with us in the recap video above. Follow The Beat On Twitter: Sign Up For Our Newsletter!  

  Follow The Beat On Twitter: Allen Iverson was a no-show at the BIG3 Basketball League game Sunday, July 30, 2017. Nobody knows why he skipped the Week 6 game. Iverson is considered a player and coach. He coaches team 3’s Company which lost to the undefeated Trilogy team this past weekend. Now the BIG3 […]

 Follow The Beat On Twitter: Ice Cube says he isn’t having it.  Big 3 is for retired NBA Players only according to Cube. Sign Up For Our Newsletter! T.O. chimes in about wanting to join the league.  See below:  

Follow The Beat On Twitter:   Sign Up For Our Newsletter! Rapper, Actor, and screen writer Ice Cube received his Hollywood Star on the Walk Of Fame in his hometown of Los Angeles. Well deserved and over due. Congrats Cube!

Nice to hear the Cube rapping again. He held no punches on this one. Controversial to say the least. It’s dropping at the perfect time and with someone with his status talking openly about issues going on currently makes this song even more important. Powerful message, the beat is banging, and Cube flows his a$$ […]