Follow The Beat On Twitter: Some say NBA Young Boy is this generations Tupac , when it comes to cultural influence & impact. Almost half a decade later into the industry the Baton Rouge rapper is having second thoughts on becoming the icon that he is. Press play and hear it for yourself why Young […]


Follow The Beat On Twitter:  Sign Up For Our Newsletter! The Baton Rouge rapper and internet influencer NBA Young Boy may have more kid in him than you thought. Press play and peep the shenannigans going on on a day to day experience while being around Young Boy.  Rule number one after watching this video, […]

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions). Follow The Beat On Twitter:  Did Foot Locker just break Kodak Black‘s heart or nah . Press play and check out what happens when you pull up & post up outside a Baton Rouge hood liquor store. What would your first move […]

Police reportedly shot and killed a Black man in Baton Rouge on Monday night after the two had a long “struggle.”

News & Gossip

A Baton Rouge judge is no longer allowed to patronize Sammy's Grill after calling the woman the n-word

Baton Rouge celebrates the election of its first Black female mayor. Sharon Weston Broome faces the daunting task of healing the city's racial wounds.

Plus, Dylann Roof had handwritten list of black churches following massacre and Allen West issues apology for ‘Exterminate Muslims’ post.

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The Army Corps issued a letter demanding that the Standing Rock Sioux Tribe vacate the land so that they can move forward with building the controversial oil pipeline.

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Rose believes that the rape accusations caused indelible harm to his image.