Follow The Beat On Twitter:    Sign Up For Our Newsletter! Leave it up to legendary icon Diddy to make another generous contribution to another  Historic Black College. His grandmother left a strong impact on his life, were he hasn’t forgot where he came from. Press play to check out the energy and advice Diddy […]


Follow The Beat On Twitter:  Sign Up For Our Newsletter!  Last night at The Cultures’ Biggest night, we watched and witnessed history in the making on The 2022 BET . From dirt to diamonds P Diddy aka Sean Combs, shakes the room with nothing but positive energy good vibes, and key knowledge we can all […]

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions). Follow The Beat On Twitter:  The east coast G-G-G-G-unit originator , makes it clear in this video with Michael Blackson on live that he can still get jiggy in the trap. Cash duffle bags ,plus artillery w/ a snack on the side. […]


Jay Z is proving his naysayers wrong yet again and he’s planning something huge to celebrate in the process. The rap mogul made a rare…

Tara Mishra, 33, began stripping at the age of 18, and after several years she began to save her money to start her own business. Mishra partnered with couple, Rajesh and Marina Dheri to start a nightclub. She gave the couple one million dollars, they separated it into $10,000 stacks and put it in the […]