Check out the sites and sounds of Radio One Dallas at the 2024 Dallas MLK Parade!

Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]

When it comes to giving back, 97.9 The Beat DJ, DJ Kayotik is no stranger to giving the shirt off of his back to ensure our youth begin the school year on the right foot. Each year the Kayotik Foundation hosts the Annual LLTK(Long Live The Kid) Back to School Bash in honor of his […]

During a press conference on Sunday, August 6th, the Dallas Mavericks and Dallas Wings announced an official partnership and Initiative at College Park Center in Arlington,Texas. The Wings are the first WNBA team to sign a marquee agreement with an NBA franchise operating under a different ownership group. “With her along the way” is the […]

For the past 27 years, the Mayor’s Back to School Fair has helped to prepare Dallas’ children for success. The Fair, hosted by Mayor Eric Johnson, is a collaborative partnership between the City of Dallas, Dallas ISD, nonprofits, corporations, and community volunteers that serves economically disadvantaged students and their families in grades Pre-K to 12. […]

97.9 The Beat in collaboration with Mr. Sugar Rush Ice Cream and Breakfast Brothers came together to giveaway FREE ice-cream to the community this past Wednesday. The first 500 people to pull up to Breakfast Brothers received free ice cream courtesy of Atlantic Records & Kali “Area Codes.” Our loyal listeners had the opportunity to […]

97.9 was OUTSIDE this past weekend at Beckly Saner Parks & Recreation for the annual 97 Days of Summer/ Summer of Majic Community Block Party. We kicked off summer the right way with tons of music, food,water activities and fun! We had community resources and vendors for Sunny South Dallas! Related: 97 Days of Summer Block […]

DFW’s fashion and music scene had a major moment at the fourth annual EMERGE Fashion and Music Experience. This event was hosted by Creative Currency, a Dallas-based public relations firm that has won numerous awards. The 4th installment of EMERGE Fashion and Music Experience was a spectacular occasion, bringing out the who’s who of Dallas. […]

97.9 The Beat made an appearance at Webb Middle School in Garland, Tx. Monday. Pskillz, DJ Don Perryon, Shun a long with Rockteezy the mascot crashed the school pep rally. The beat gang help motivate the students in preparation for a really important test. Check out the photos below, the students are gearing up to […]

Meet South African rising singer, Tyla Seethal! You may recognize this 21-year old star snapping it up with Kim Kardashian in Milan at the D&G after party. But, Radio One Dallas hosted a special meet and greet with station staff and listeners to get to know this sensational artist. TEXT DFW TO 24042 FOR THE […]

This past weekend South Oak Cliff Football celebrated their big championship win for the 2nd year in a row. 97.9 The Beat was of course in attendance and made a special appearance with some of our on-air personalities to show our  support. We hyped the community up for the huge accomplishment achieved! Our very own […]

This past weekend Radio One Dallas participated in the annual Susan G. Komen walk in support of ending breast cancer. Every year 97.9 The Beat & Majic 94.5 staff and  listeners unite  as one and walk 3.5 miles for breast cancer awareness in support of our breast cancer survivors and those who who are no […]