Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions) Follow The Beat On Twitter:  Super bowl week has passed, although the footage continues to roll out. Check out what Da Baby daughter calls a playground lol. Plus what did P Diddy give Da Baby’s son for his birthday. Pskillz (@PskillzFlo)

Well since Pizza Hut is the Official Pizza Sponsor of the NFL they are awarding FREE pizza plus tickets to Super Bowl LIV, all you gotta do is have the FIRST baby born after the Superbowl Kickoff! But there are some rules, you can click here to read them!   Good luck!   Follow The Beat […]

Follow The Beat On Twitter:  Looks like 2 Chainz will be securing the bag during the Superbowl this year. After recently accepting the endorsement from Expensify, the campaign and production has been in motion sense. Press play for a better understanding of how this new downloadable App actually works. Adam Scott laid out a few […]


It’s no surprise to me the Super Bowl had low ratings with everything that’s going on in the NFL right now. From Collin, injuries, protesting and even the growing awareness of the long term affects of playing ball. 103.4 Millions of viewers seem like a big number but its the lowest since 2009 when the […]

Follow The Beat On Twitter: Justin Timberlake shared on Twitter some exciting news. He announced that he will be performing at the 2018 Super Bowl halftime. He posted a video featuring himself and Jimmy Fallon revealing the news with some clever word play.  Pepsi also confirmed that this was true. On the company’s twitter they […]

There's no doubt that Beyonce has perfected the art of performing, down to every high note and choreographed step. But even the Queen falls short of grace sometimes.

The Super Bowl Commercials are starting to roll out online to get us excited for the big game and give us a taste of what to expect when there’s a pause in the Bronco/Panther battle. Young Money first represented when Drake’s ‘Hotline Bling’ spoof hit the net. Now his mentor Lil Wayne is showing he’s […]

Rickey Smiley reveals his super bowl predictions for 2016! And he’s also got a hilarious explanation for why Peyton Manning can’t dab. Check out the video above to…