Follow The Beat On Twitter: Kendrick Lamar is coming back with his second release from his exclusive collaboration with Nike. The React Element 55 will be available on November 5th and will feature a split upper and a printed pattern on both sides. The shoe is grey with a marble look and will retail for […]

Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions). Follow The Beat On Twitter: Slim Thug is always up to something. When not releasing music, he’s been known to be making boss moves, especially when it comes to giving back. Check out this recap video in which […]

Follow The Beat On Twitter:  How much did you spend on your last shopping spree. Press play and see what over $35,000 can get you with Future Hendrix budget. Who just gave him a shoe deal ? Who gets spoiled the most out of his family ? Watch how fast a car price be swiped […]

A store in Las Vegas by the name of On The Arm is catching a ton of heat after a post they made to their Instagram page on Christmas day. The store has been open for a little over a year now, and is a consignment shop that sells expensive, sought after streetwear brands like […]

Frank Cooker, Jordan brand employee has sneakerheads everywhere goin’ nuts with this surprise he just showed the world!  How about special edition, #BLM inspired Air Jordan 1’s with #BLACKLIVESMATTER printed right on the ankle straps? Aside from his photo caption “and so does standing up for peace , harmony , equality and justice for ALL,” […]

Just an FYI to all you sneakerheads in the DFW. Kixpo is back by popular demand! The exclusive shoe convention will be held at on 7/22 @ Fair Park. Click here for more Kixpo info or to buy tickets.  Are You Truly A Hip-Hop Sneakerhead? Take the [Trivia Quiz] below:

Black Tony called up Rickey Smiley from Cleveland to tell him about his master plan.

When Black Tony called Rickey Smiley this morning, he had a million and one excuses.