The Beat DFW Daily Video
Follow The Beat On Twitter:

The H&M/XO fall collection is set to drop later this month.

The Weeknd’s star power and brand continues to grow past his influence in music alone and into pop culture as a whole. Throughout his career, his fashion has played a major role in his appeal. Last year, The Weeknd revealed that he’d be teaming up with H&M for their 2017 spring collection. The collection must’ve done very well considering that they are dropping another collection together for the fall.

Sign Up For Our Newsletter!

Check out the jacket and his announcement via social media below:



Also On 97.9 The Beat:
49 Famous People From Dallas-Ft. Worth (PHOTOS)
Nas and Erykah Badu perform at State farm arena
46 photos