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The H&M/XO fall collection is set to drop later this month.

The Weeknd’s star power and brand continues to grow past his influence in music alone and into pop culture as a whole. Throughout his career, his fashion has played a major role in his appeal. Last year, The Weeknd revealed that he’d be teaming up with H&M for their 2017 spring collection. The collection must’ve done very well considering that they are dropping another collection together for the fall.

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Check out the jacket and his announcement via social media below:

 

 

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