VIA: STARTRIBUNE
Analysts say mini-Apple stores can help Target boost sales and profits in its big-box SuperTargets.
The Minneapolis-based retailer reportedly is working with Apple Inc. to open mini-Apple concepts at two dozen locations across the country. Such “stores within a store” would help Target not only boost sales in electronics, a critical but weak category for the retailer during last year’s holiday shopping season, but also would allow the company to make more-profitable use of precious store space, analysts say.
For Apple, the move would enable the famed maker of the iPad and Macbooks to sell its products beyond its company stores and at Best Buy Co. Inc.
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