So Beautiful

Social media went crazy over Olivia Jelice claiming that the sensitive wash did wonders for her vajajay.

The Grammy-winning singer is bringing back a classic to help us smell sweet, sultry and sexy.

The couple showing their unconditional love for daughter Zaya Wade, who recently came out as transgender, is a master class on how to protect, support and honor our LGBTQ children.

The 5 Instagram hair brands you need to check out for a lace front wig.

Although it seems as if the ball just dropped, the most melanated month of the year, February, is here. While we are 365 black here at Hello Beautiful, we feel that it is imperative that we keep you informed on how to support black business and creatives during Black History Month. Not only is […]

The perfectly subtle beauty choices made by makeup artist Chris Mychael had a huge impact on the rapper's recent Grammys look.

If you're tired of giving Fenty your coins, this post is not for you.

For years, Lauren London has been giving us slay after slay with her long tresses. Whether she’s donned a super sleek mane, played with color, or flirted with texture, her gorgeous long strands have been a major part of her appeal. However, she’s decided to switch things up and we never thought we would love her […]

Win or lose, this is what "rooting for everybody Black" should look like.