To commemorate Women’s History Month and Black Women’s History Month, observed in March and April, Tequila Herradura collaborated with Swan7 Productions to showcase remarkable Black and Brown women residing in the DFW region. The company has been in business for more than 150 years, and in recognition of Women’s History Month and the 50th anniversary […]

The Sunny South Dallas Community gathered for a groundbreaking ceremony and community block party celebration Thursday, April 4,2024. 97.9 The Beat on-air personality, Jazzi Black and Majic 94.5 on-air personality Nanette Lee were there to share this momentous moment with the city. Speakers included Congresswoman Jasmine Crockett, Senator Royce West, Dallas Mayor Eric Johnson, Dallas […]

The ladies of Radio One Dallas hosted a beautiful Women’s History Month Celebration honoring women of DFW and their achievements. From the red carpet experience, to the live entertainment and art, the first annual She Is Awards ceremony was a success. It is truly amazing when women celebrate one another. The event brought out DFW’s […]

DART and Grammy Award-winning vocalist Erykah Badu have teamed up for a special collaboration. The new Badu Bus was unveiled at a press conference Wednesday afternoon at Booker T. Washington School for the Performing and Visual Arts, where Badu formerly attended. Students, teachers, and DART executives were thrilled to commemorate Badu at this significant milestone, […]

On Saturday, January 20, Radio One Dallas joined local community leaders, schools, and organizations in honoring the life and legacy of Dr. Martin Luther King Jr. The parade for this year was postponed due of bad weather on the original day, but we still celebrated the annual event. Mint Dentistry  joined us a long the […]

With our yearly Stuff The Bus campaign, Radio One Dallas and Head Start of Greater Dallas are continuing our tradition of giving back. We will be bringing holiday cheer to several Fiesta grocery stores in the DFW Metroplex. Stuff brand-new toys and non-perishable goods to the top by following the large yellow bus! In addition […]

Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]

For the first time in MLB history, two teams from the same state are meeting in a League Championship Series. The Texas Rangers are off to a great start as they are currently undefeated in the 2023 Postseason! Last night, the Rangers took on the Astros in Houston leaving them blank 2-0 in Game 1 […]

On Sunday, August 27th, the stunning and talented CoCo Jones performed at Echo Lounge in Dallas. Jazzi Black of 97.9 The Beat, and five other lucky listeners got to meet the R&B superstar before her sold-out concert. Winners of the meet-and-greet got to hang out with the super-talented singer and actress, listen in on an […]

With the 100 degree weather and the weekly heat advisory in Texas, 97.9 The Beat took it to the streets once again to to give back. Atlantic Records, Burna Boy and Mr. Sugar Rush ice cream gave away FREE ice cream to the first 500 people at For Oak Cliff Community Center. See photos below! […]

When it comes to giving back, 97.9 The Beat DJ, DJ Kayotik is no stranger to giving the shirt off of his back to ensure our youth begin the school year on the right foot. Each year the Kayotik Foundation hosts the Annual LLTK(Long Live The Kid) Back to School Bash in honor of his […]

It’s officially back to school time, Assistant Program Director and on-air personality, Hollywoodzay decided to give back to the DFW metroplex in a meaningful way. Special Deeds for Special Needs is an event in collaboration with Texas Barber College dedicated to givingaway FREE haircuts to children with special needs. Due to the buzzing noise, children […]