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Colin Tilley, the director responsible for K. Dot’s ‘Alright’ video is back at it again with the Compton rhymer. The two reconnected for a new 30-second Reebok commercial showing Kendrick walking through the rooms of a mansion filled with medieval relics that could be straight out of the middle ages. His mind also takes a journey as he’s making his way around, thinking about staying true to who he is while on a mission to achieving greatness and not letting events he can’t control stop him from getting there. Check out the spoken word commercial and read the transcript of the speech below.

From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true.