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I personally think,  that he is telling them to step their game up because he is coming for the crown. Don’t really think it’s a diss, but what do you think? Check out the verse below:

Kendrick name-dropped a gang of his rap friends.”I’m usually homeboys with the same n—-s i’m rhymin with/ But this is hip-hop and them n—-s should know what time it is/ And that goes for Jermaine Cole, Big K.R.I.T., Wale/ Pusha T, Meek Mill, A$AP Rocky, Drake/ Big Sean, Jay Electron’, Tyler, Mac Miller/ I got love for you all but I’m tryna murder you n—-s/ Tryna make sure your core fans never heard of you n—-s/ They don’t wanna hear not one more noun or verb from you n—as,”