Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions) Follow The Beat On Twitter:   Roddy Rich keeps it one thousand with the fans in front of the camera, for what happens on a day to day off camera. Top tools of Roddy’s essentials can be found here. Favorite Jordans vs his […]

A 17-year-old high school student from the District of Columbia is the latest victim of the toxic side of sneaker culture.

Frank Cooker, Jordan brand employee has sneakerheads everywhere goin’ nuts with this surprise he just showed the world!  How about special edition, #BLM inspired Air Jordan 1’s with #BLACKLIVESMATTER printed right on the ankle straps? Aside from his photo caption “and so does standing up for peace , harmony , equality and justice for ALL,” […]

When Black Tony was hanging out with his favorite rapper, Gucci Mane, he took a pair of his Jordans. Now he plans to sell them on ebay (though he’s not clear on how “ebay” is pronounced. Sign Up For Our Newsletter! Rickey Smiley and the morning show crew try to understand why he would steal […]

A Craigslist meet-up to exchange some Air Jordan sneakers went tragically wrong on Friday.

Jason Sudeikis made headlines by rocking Jordans to the Golden Globe Awards last month.

Even if you’re not a sneaker head, you’ve probably noticed the hysteria that tends to breaks loose every time a new shoe from Michael Jordan‘s…

  Another day, another Drake headline. After breaking the internet with his FADER cover. Drizzy is about to make sneakers heads go insane with another look…

Jordan made an estimated $90 million last year thanks to all you sneakerheads out there!!  Forbes is reporting that 2013 was his biggest earnings in his career.  

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    Ahhhh yes! Sneaker and Hip Hop Heads alike rejoice! This conversation is right up your ally! If you are the type of head…