Text DFW to 24042 to join 97.9 The Beat’s mobile club for exclusive news (Terms & Conditions) Follow The Beat On Twitter:  Shoutout to Beyonce for being the first official female American dream. A successful, talented, genius indeed would be half a under statement for Beyonce. Check out her new endorsement deal with Adidas (Ivy Park Collection ) sent & […]

Fitness brand Lululemon was dragged relentlessly on social media and forced to apologize to the BeyHive for implying that Beyoncé's athleisure line, "Ivy Park" isn't an original concept.

Beyonce is coming for a piece of the athleisure industry. Check out some of the looks!