Trojan, the makers of the most popular condom in the African American community, are making a pivotal move and reaching out to the Hip-Hop nation.
Ludacris has been tapped to appear in Trojan’s Magnum condom ads as part of their “Magnum Live Large” radio, television and print campaign.
As part of the campaign, Luda and the safe sex advocates are working together for the company’s “Live Large” contest.
Fans of Chris Lova Lova and Magnums will have a chance to win a $5,000 cash prize for penning lyrics to tracks available on MagnumLiveLarge.com promoting the condoms through their “magnum themed” lyrics.
Contestants will upload their entries to the site where visitors can vote for their favorites.
In addition to the cash prize the winner will win tickets to Hot 107.9’s Birthday Bash, a Hip-Hop festival in Atlanta.
For more information on Luda and his Magnum Live Large campaign check out MagnumLiveLarge.com.
Check out Luda’s ad for the campaign below.