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The 24K Magic star shines bright on the newest cover of Latina Magazine. In the February issue, Bruno poses for portraits in various places and gives us a deeper look into what it means to be him.

On embracing his Puerto Rican side:

“I never once said I changed my last name to hide the fact that I’m Puerto Rican. Why would I f–king say that? Who are you fooling? And why would anyone say that? That’s so insulting to me, to my family. That’s ridiculous. My last name is Hernandez. My father’s name is Pedrito Hernandez, and he’s a Puerto Rican pimp. There’s no denying that. My dad nicknamed me Bruno since I was 2 years old. The real story is: I was going to go by ‘Bruno,’ one name. Mars just kind of came joking around because that sounds bigger than life. That was it, simple as that.

On being multi-racial:

“There are a lot of people who have this mixed background that are in this gray zone. A lot of people think, ‘This is awesome. You’re in this gray zone, so you can pass for whatever the hell you want.’ But it’s not like that at all. It’s actually the exact opposite. What we’re trying to do is educate people to know what that feels like so they’ll never make someone feel like that ever again. Which is a hard thing to do. Because no one can see what we see and no one can grow up with what we grew up with. I hope people of color can look at me, and they know that everything they’re going through, I went through. I promise you.”

On his mother and her passing:

“The woman who taught you to love, showed you what a woman is supposed to be … When that goes away, a little more than half your heart goes away with it. “You just gotta know that she’s with me everywhere I go … It’s something that you can’t imagine — the pain and the things that you keep going back to: ‘I wish I would’ve done this or said this.’ You just have to see life differently. It shows you the real importance of life. Nothing else matters in this world but family and your loved ones.” She’s more than my music. If I could trade music to have her back, I would. I always hear her say, ‘Keep going and keep doing it.’”

On the influence of black music:

“When you say ‘black music,’ understand that you are talking about rock, jazz, R&B, reggae, funk, doo-wop, hip-hop, and Motown. Black people created it all. Being Puerto Rican, even salsa music stems back to the Motherland [Africa]. So, in my world, black music means everything. It’s what gives America its swag. I’m a child raised in the ’90s. Pop music was heavily rooted in R&B from Whitney, Diddy, Dr. Dre, Boyz II Men, Aaliyah, TLC, Babyface, New Edition, Michael, and so much more. As kids this is what was playing on MTV and the radio. This is what we were dancing to at school functions and BBQs. I wouldn’t be here if it wasn’t for these artists who inspired me. They have brought me so much joy and created the soundtrack to my life filled with memories that I’ll never forget. Most importantly, they were the superstars that set the bar for me and showed me what it takes to sing a song that can get the whole world dancing, or give a performance that people will talk about forever. Watching them made me feel like I had to be as great as they were in order to even stand a chance in this music business. You gotta sing as if Jodeci is performing after you and dance as if Bobby Brown is coming up next.”