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Adele

Source: SAV / Getty

Adele is making and breaking a lot of records with her new album,  but to do it the way she is doing it.  In this music streaming heavy society is bananas. Adele and her management made the strategic decision to keep it off the major streaming services which allow users to pick which songs they hear. That means it’s not on Spotify or Apple Music, but it is part of the rotation on Pandora….. They basically knew they had a good product and made the people pay to get all of it and not just pick and chose a few songs. Now that’s a Boss move!!! How many of your favorite artists can make a major gamble like that????