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Bankersmith, Texas, a tiny town near Luckenbach and Fredericksburg, will have a new name if ATX Brands Founder and CEO Doug Guller has his way.

Guller wants to change the name of the town to Bikinis, Texas. Yes, like the swimsuit.

According to a press release from the company, Guller purchased the land that the town sits upon through Craigslist and will keep the town unincorporated.

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