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Azim Rashid is a multifaceted entertainment executive, strategist, and marketing specialist with a career spanning alongside chart-topping artists, executives, cultural icons, and industry leaders at global brands. With a dynamic background that includes stints at Motown, Universal, Atlantic, Capitol, Roc Nation, and Columbia Records, Rashid has left an indelible mark on the entertainment industry.
Rashid’s journey into the world of entertainment began with the founding of the Profile Records Rap group NEMESIS in Dallas. This early foray into the music scene laid the groundwork for his subsequent ventures, which would see him transition into commercial radio, retail, and lifestyle promotion before ultimately finding his niche in music and entertainment marketing.


As an entrepreneur, Rashid wears multiple hats, serving as the CEO of Alum Apparel, a lifestyle clothing brand, that also sponsored our 214 Day hoodies.
He is Chief Strategist for The Alchemy Group LLC, an entertainment marketing company. Additionally, he is the visionary behind Behind and Beyond the Mic, a philanthropic foundation dedicated to fostering mentorship and coaching for up-and-coming entertainment executives.
Rashid’s impact on the industry is perhaps most keenly felt through his work with a roster of high-profile clients that reads like a who’s who of the music world. From Mary J. Blige to Sam Smith, NE-YO to Katy Perry, and MIGOS to Sean “Diddy” Combs, Rashid has played a pivotal role in shaping the promotion and marketing strategies of some of the biggest names in music.
His influence extends beyond individual artists to encompass a wide array of legendary figures and emerging talents alike. From T.I. to Jaden Smith, The Roots to Erykah Badu, and Lil Nas X to Polo G, Rashid has lent his expertise to an eclectic mix of artists, each with their own unique style and sound.
Among his many achievements, Rashid is credited with contributing to the success of groundbreaking projects such as the collaborative album “Everything Is Love” by The Carters (Jay-Z and Beyoncé), as well as working with rising stars like Lil TJay and Chloe x Halle.
In addition to his professional accomplishments, Rashid remains committed to giving back to the community through his philanthropic endeavors. Through Behind and Beyond the Mic, he seeks to provide guidance and support to the next generation of entertainment industry leaders, ensuring that his legacy extends far beyond the boardrooms and recording studios of today.
As a Texas transplant, Rashid has seamlessly integrated himself into the Dallas culture, leaving an indelible mark on the entertainment landscape in Dallas and beyond. With his unparalleled passion, creativity, and dedication, Azim Rashid continues to shape the future of the music industry and inspire those around him to reach new heights of success.