If you’re not up on up DefJam artist YG youre slippin!
Best known for a series of scabrous sex-themed songs with unprintable titles, the 19-year-old has swapped gang life for the recording booth and hasn’t looked back, racking up enviable MySpace metrics: over 2 million profile views and multiple songs with over 1 million plays each and a string of sold put performances across the US.
According to Max Gousse, the senior VP of A&R at Island/Def Jam who inked the rapper, the signing stemmed from a newfound emphasis on West Coast artists by label president/CEO L.A. Reid, as well as, of course, Y.G.’s skills and stage presence.
“It started with L.A. making the investment and commitment in bringing out three A&R’s to the West Coast. We’ve been out here searching for the cream of the crop,” said Gousse, who is best known for developing B2K. “I signed him because he has a command of the crowd that reminded me of the classic MCs. You don’t see many young rappers with that kind of command, especially from someone who has never signed a record deal.”
Check out @ItsMSquared’s interview with Cali’s golden boy!
Check out YG’s latest projects at:
Music video by YG featuring 50 Cent and Snoop Dogg performing Toot It and Boot It (Remix)