Clearly, he knew what a controversial statement he'd just made.
The pop-up shop was an interactive experience that took everyone invited back into the past and right into New York City's D&D Studios, where Jay Z recorded Reasonable Doubt.
On the 18-year anniversary of the release of Hov's greatest album, we're gonna shout out the BTS folks...
June 25 marks the 20th anniversary of Jay Z's Reasonable Doubt. Widely recognized as one of Hov's best albums, a pop-up shop in Los Angeles will honor the amazing album.