Next up we have a rising star on the scene,  “AK Prime” Merry Christmas and Seasons Greetings from AK Prime and the Polar Hitz Famiy!!!! AkPrime began his musical journey in elementary school, rapping on the playground amongst peers. Along side music, AkPrime had a similar passion for sports. As an all around athlete, Prime […]

Do you think you have what it takes to become the next celebrity? 97.9 The Beat DFW is looking for Dallas/Ft. Worth Artists to feature on JKruz’s weekly series “Raising The Bar”! Submit your clean, cleared and radio ready track for consideration to raisingthebardfw@gmail.com. Once submitted your song will be checked for approval. If your song is approved the beat […]