Photos

Week 5 of Ice Cube’s BIG3 basketball tournament brought Dallas a real Tripled D present with a very special halftime performance from Dallas rapper, Fat Pimp. Check out what you missed and who you may have missed durning the incredible event. There were many celeb sitings who came to enjoy a total of 6 intense […]

Jazzi Black, Atlantic Records, Lizzo and 97.9 The Beat showed MAJOR love to the city giving away FREE gas at Fuel City. See recap of photos below.

Ice Cube and the Big3 returned to the Big D for a 7-week tournament in Frisco, Texas this past weekend. The intense 3-on-3 basketball games had the fans out of their seats the entire weekend with 3 action-packed games and celebrity sitings. To kick off the weekend, Houston Texas rapper Z-RO gave Ice Cube and […]

Radio One Dallas, 97.9 The Beat and Majic 94.5  popped off the summer the right way at the official 97 Days of Summer Kickoff Concert featuring Jeezy, K. Michelle and Special Guest Lloyd at Texas Trust CU Theater.  This EPIC night was one to remember with surprise guest, Lil Scrappy making a surprise appearance and […]

97.9 The Beat partnered with Queen Naja for a special Mother’s Day Spa Day at Lifestylez Nail Salon. Winners of the Queen Naja Mother’s Day contest received a full day of pampering and relaxation in celebration of mother’s day with 97.9 The Beat’s on-air personality, Jazzi Black. Check out the photos!

Youth steppers across the nation went head-to-head in a national step competition at University of Texas at Arlington this past weekend. $20,000 in scholarship money was on the line for the best step team in the nation! This intense competition was Powered by RockTeen Youth Foundation, hosted by 97.9 The Beat Pskillz and DJ Don […]

Rap icons Ice Cube and Snoop Dogg set Triple D off with their performance at the Kings of West Tour in Dallas. Snoop Dogg and Ice Cube’s latest album is as part of the supergroup, Mt. Westmore. The pair had fans on their feet from beginning to end singing the words to classic Hip Hop […]

It’s giving black renaissance! One thing we know, two things for sure.. it will never go out of style to have these celebrities present at any award show or event of that matter. One thing we know how to do as a culture is unite as one. In the past the oscars struggled with the […]

The 94th Annual awards was a night to remember to say the least. Celebrities hit the red carpet to honor and celebrate their many accomplishments at the Dolby Theatre at Ovation Hollywood in Los Angeles, CA, on Sunday, March 27, 2022. See the best and worst looks of the star studded occasion.      

97.9 The Beat hit the streets of DFW for the 3rd Annual Stuff The Bus Drive! Radio One Dallas joined forces with Headstart of Greater Dallas for another year in a row to bless the community at various Fiesta Grocery Store locations across Dallas, Ft. Worth. This annual holiday initiative seeks to provide less fortunate […]

They say “behind every successful man, is a woman (standing beside her man). This Dallas Cowboy star is not only winning on the field but off the field too. NFL running back, Ezekiel Elliot prefers to keep his girlfriend and long-term relationship lowkey and private. However, we went snooping and discovered who is standing beside […]