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Steph Curry’s deal with Under Armour has been all the buzz as of late. Mainly because the reigning MVP had been courted by their competitors, Nike and adidas. This morning, ESPN dropped an in-depth piece on Curry’s Under Armour endorsement. The NBA All-Star revealed that his 3-year-old daughter Riley actually helped him chose the brand. In […]

This is a very sad day in hip-hop. Malik Taylor, better known as Phife Dawg, has passed away at the age of 45. He’s had health issues for many years and had a kidney transplant in 2008 due to complications from type 1 diabetes. The member of one of the greatest hip-hop groups of all time, […]

Even though Drake is busy getting his “View from the 6” album ready to drop next month, he’s found the time to surprise fans at a few Rihanna “Anti” tour stops and perform their song “Work” together. Her show in Miami last week was one of those stops, but before their performance, they made a special […]

Straight out of the 517 & 412 comes Little Rocc & Bongo aka DEATH2REGGIES ! This group is coming to the 2013 97.9 the Beat Monster Energy Dub show on June the 16th, straight out of Lasing, Michigan ! Check out our exclusive video and find out what the scene is like in the 517! […]

This Persian Rapper grew up in Ft. Worth and attended Pasqual High School and is now a student majoring in Business Marketing at West Texas A&M in Canyon, just south of Amarillo. Check out this exclusive video as he gets ready to perform on THE RAISING THE BAR STAGE at the 2013 97.9 The Beat […]

DFW get ready to check out 12yr old David Le Prince on the Raising the Bar stage at the 2013 97.9 The Beat Monster Energy Dub Carshow at the Dallas Convention Center on June 16th! This future superstar comes from a multicultural family with a mother who is French and a father who is from […]

Elliot Tobias is an upcoming artist from PG, who has opened up for some of today’s top artists in the industry such as Big K.R.I.T., Kirko Bangs, and Bun B to name a few. Elliot Tobias is set to release his upcoming mixtape entitled “A Weird Kid From Dallas, TX” on May 20 of this […]

Crizy G was born in Dallas, Texas. He’s new on the scene and is making noise in and around the DFW with his team Diamond Generation Entertainment, check out this exclusive interview with Crizy G as he prepares to perfrom at the 2013 97.9 The Beat Monster Energy Dub Tour at the Dallas Convention Center […]

Hailing from El Paso, Texas The SWAGG BROS, featuring Prince Philly, Trayvon & Young Star, are looking to expand their fan base to the DFW ! Check out this exclusive interview with the SWAGG BROS ! Click to the next page to see their video for “BIG LUMBA” Follow their TWITTERS @PRINCEPHILLY @TRAYVONSB @YounstarSB @DJKB922 […]