Community

Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]

This Thursday, October 12th, will mark four years since Fort Worth native Atatiana Jefferson was shot and killed in her home by former Forth Worth police officer Aaron Dean. In 2019, FWPD responded to a welfare call made by Jefferson’s neighbor that saw her door open. At the time, Atatiana and her then 8-year-old nephew […]

The time of the year to support our friends over at St. Jude is quickly approaching. Join Radio One Dallas virtually or in person for the St. Jude Walk/Run, September 23rd to help cure childhood cancer. Did you know? Every day, 43 children are diagnosed with cancer, according to St. Jude Research Hospital? Participating in […]

With the 100 degree weather and the weekly heat advisory in Texas, 97.9 The Beat took it to the streets once again to to give back. Atlantic Records, Burna Boy and Mr. Sugar Rush ice cream gave away FREE ice cream to the first 500 people at For Oak Cliff Community Center. See photos below! […]

When it comes to giving back, 97.9 The Beat DJ, DJ Kayotik is no stranger to giving the shirt off of his back to ensure our youth begin the school year on the right foot. Each year the Kayotik Foundation hosts the Annual LLTK(Long Live The Kid) Back to School Bash in honor of his […]

The 2023 Tax-Free Weekend in Texas runs from Friday, August 11 through midnight on Sunday, August 13th. There is a three-day window where you can buy certain things without paying sales tax; if you haven’t finished back-to-school shopping yet, now is the time to do it. What you should know before getting out and participating […]

It’s officially back to school time, Assistant Program Director and on-air personality, Hollywoodzay decided to give back to the DFW metroplex in a meaningful way. Special Deeds for Special Needs is an event in collaboration with Texas Barber College dedicated to givingaway FREE haircuts to children with special needs. Due to the buzzing noise, children […]

During a press conference on Sunday, August 6th, the Dallas Mavericks and Dallas Wings announced an official partnership and Initiative at College Park Center in Arlington,Texas. The Wings are the first WNBA team to sign a marquee agreement with an NBA franchise operating under a different ownership group. “With her along the way” is the […]

For the past 27 years, the Mayor’s Back to School Fair has helped to prepare Dallas’ children for success. The Fair, hosted by Mayor Eric Johnson, is a collaborative partnership between the City of Dallas, Dallas ISD, nonprofits, corporations, and community volunteers that serves economically disadvantaged students and their families in grades Pre-K to 12. […]

97.9 The Beat in collaboration with Mr. Sugar Rush Ice Cream and Breakfast Brothers came together to giveaway FREE ice-cream to the community this past Wednesday. The first 500 people to pull up to Breakfast Brothers received free ice cream courtesy of Atlantic Records & Kali “Area Codes.” Our loyal listeners had the opportunity to […]

A grandparents love is like no other! Smith Clinesmith, a reputable law firm dedicated to combating elder abuse, granted a University of North Texas journalism student $2,500 for submitting an essay about his love for his grandma and how she has influenced his life. Brock Burgan was in the car one day listening to 97.9 […]

It’s time to send the kids back to school, and Dallas Mayor Eric Johnson is here to help parents get everything they need for their students to thrive in 2023-24 school year. Today the 27th Annual Mayor’s Back to School Fair registration opened at Fair Park from 8 a.m. to 2 p.m. at the centennial […]