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About Us

This website is brought to you by KBFB – 97.9 The Beat DFW and Interactive One. We have merged the power of the Internet and Radio to bring to you, our loyal listeners, new and fun ways to interact with 97.9 The Beat, our on-air personalities, advertisers, news and more.

Take the time to surf our site and see what’s going on today in and around The Beat DFW. We keep the content fresh for you – with updates every hour, 24 hours a day, 7 days a week – to provide you something new every time you visit. Don’t miss our special features, such as our staff  web pages, on-air programming, station and local events, contests, news, weather, and money-saving coupons from businesses in our community.


13760 Noel Road,

Suite 1100

Dallas, TX 75240

97.9 The Beat KBFB-FM
Format: Urban
Frequency: 97.9

97.9 The Beat KBFB-FM 13760 Noel Road, Suite 1100, Dallas, TX 75240
Director of 1st Impression/Receptionist: Sheronda Blanton x 200
Main Office: (972) 331.5400
Main Fax: (972) 331.5560
Request Line:  844-787-1945
Studio Fax Line: 972-331-5560

97.9 The Beat KBFB-FM Programming:
Office Phone: (972) 331.5400
Office Fax: 972-331-5572
Operations Manager/Program Director: Mark McCray

Music Director: Jesse Salazar

97.9 The Beat KBFB-FM Marketing and Promotions:
If you have a question about Marketing and Promotions at 97.9 The Beat DFW, contact:
97.9 The Beat DFW Marketing/Promotions Department
Office Phone: (972) 331.5400
Office Fax: 972-331-5580
NTR Director: Stephen “Red” Delasbour
KBFB Marketing Manager: Marquinn Darthard
KBFB Promotions Manager: Martiea Anderson

97.9 The Beat KBFB-FM Sales & Advertising:
If you are looking to advertise on 97.9 The Beat KBFB-FM contact us below:
97.9 The Beat KBFB-FM Department
Office Phone: (972) 331.5466
Office Fax: 972-331-5561
Director of Sales: Tami Honesty
Email: thonesty@radio-one.com
National Sales Manager: Brad Copland
Local Sales Manager: Carlin Tools

97.9 The Beat KBFB-FM Digital Sales:
If you are looking to advertise on www.thebeatdfw.com contact us below:
Digital Sales Specialist: Robert J. Brooks
Digital Coordinator: Janeen Griffin
Office Phone: (972) 331.5400

Web Content:
Online Content Editor: Naheem “Farlin Ave” Houston
Email: nhouston@radio-one.com

97.9 The Beat KBFB-FM Engineering Department:
Chief Engineer: Don Stevenson
Assistant Engineer – Steve Walker

97.9 The Beat KBFB-FM Business Department:
General Manager – Tami Honesty
Business Manager – Barbara Wilson
Office Fax: 972-331-5567

97.9 The Beat KBFB-FM  Employment:
If you’d like more information regarding Radio-One employment, go to www.radio-one.com

97.9 The Beat KBFB-FM FM Corporate Office
Radio-One, Inc.
5900 Princess Garden Parkway, 7th Floor
Lanham, MD 20706

FCC Public File Contact:

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