The Beat DFW Daily Video


Jay-Z and Lebron James to Mentor Dallas Youth

Thursday, February 11, 2010 2:51 PM | 29 comments

By Ismael AbduSalaam

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Before this weekend’s NBA All-Star Game, mogul Jay-Z and Cleveland Cavaliers superstar LeBron James will team up to provide mentorship for students at the East Dallas chapter of the Boys and Girls Club.

Both men will personally appear at the event to field questions from the students, take pictures, and hand out books.

Each participating student is a member of the Coca-Cola sponsored Dallas Elevators, a program that aims to empower students through interactive role-modeling with top leaders from different fields.

“Giving back to the community is part of everything that we do,” explained Santiago Blanco, VP Sprite & Flavors for Coca-Cola North America. “It is fitting for Sprite to partner with creative and iconic individuals like JAY-Z and LeBron James, who inspire today’s youth to be original and innovative.”

The Boys and Girls Club, founded in 1860, holds as its enduring motto the goal to assist young people’s growth into “productive, caring, responsible citizens.”

Charles English, president of the organization’s Greater Dallas area, believes Jay-Z and LeBron James are two individuals that exude those qualities both privately and professionally.

“We are so thrilled that Sprite is giving students from the Dallas Elevators program and BGC the opportunity to meet and interact with two of America’s most talented and celebrated individuals, Jay-Z and LeBron James,” English told “It is great to see that they care about the community and want to provide this special session to young people.”

The event takes place this Saturday (February 13).