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Grammy-winning rapper Ludacris recently talked about his stay in the rap game and why injecting hip-hop with humor has been beneficial for the genre.

For Luda, he also tries to present multiple sides of his personality throughout the music he releases.

“Humor in hip-hop is important to me because I feel like I like to laugh and I love watching comedies so of course it comes through in my music,” Luda said in an interview. “The one thing that I feel separates me from a lot of people is balancing so much and showing you so many different sides of myself whether you always have the serious side and you have the funny side and you have the story telling side so I just try to reinvent and be as creative as possible and talk about things that I haven’t necessarily talked about and continue surprising people and not being so redundant.”