Lebron James Gets $15 Million Investment From Warner Bros.
Lebron James just got a $15 million dollar investment from Warner Bros. for his Uninterrupted platform, which gives athletes the space to speak their minds candidly.
The media hub is partnering with Turner and Warner bros to create ‘athlete-centric content for many platforms including mobile, web and social, as well as linear television and film,’ THR reported.
This is a smart move for the entertainment juggernaut, since sports is such a hugely profitable franchise.
The content is set to go beyond talking head pieces–Uninterrupted will also feature: Football: The 2015 Elite 11 Story, a documentary series about the nation’s top high school quarterbacks; 5th Quarter Club, an interview series in which recently retired NBA great Steve Nash interviews other retired athletes; and The Gronks, an animated comedy series about the life of the NFL star, who describes it as “a Family Guy-type of show, according to The Hollywood Reporter.
Congrats Lebron for balling on and off the court. He’s definitely becoming a mogul in his own right.
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AM BUZZ: Keyshia Cole’s Engagement Party, Warner Bros. Invests $15Mill Into Lebron & More… was originally published on hellobeautiful.com