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UPDATE: Mushnick sent us an explanation of his offensive column. You can read it by clicking here.

Not exactly sure where to start with this one, so we’ll just come out and say it: New York Post columnist Phil Mushnick used his Equal Time column this morning to suggest that the Brooklyn Nets should change their name to the “New York Niggers” because the decision to make the team’s colors black and white were to stress the organization’s new “urban” home in Brooklyn.

The story of Mushnick’s blatantly racist attempt at satire is getting some attention in the blogosphere — as well it should — and we’re more than compelled to give it a little more.

In addition to renaming the team the “New York Niggers,” he suggest the team’s cheerleaders should be called the “Brooklyn Bitches Or Hoes.”

We’re not making this up — see for yourself here.

From Mushnick’s column:

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home —  why not have him apply the full Jay-Z treatment?

Why the Brooklyn  Nets when they can be the New York N——s? The cheerleaders could be  the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell  casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

For more on this story visit

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