The Beat DFW Daily Video

LiL wayne is gonna be all about “DEWeezy” this year! He has signed a one year “multi-millon dollar” agreement with Pepsi And Mountain Dew!

He unveiled that new partnership at SXSW and the new Mountain Dew campaign “DEWeezy” will also feature a handful of celebrities ,who Pepsi feels, have carved their own paths, such as Skateboarder, Paul Rodriquez, Snowboarder, Danny Davis and rapper, Mac Miller.

Weezy also heavily promoted his new clothing line, TRUKFIT and could be making a movie that would be bankrolled by PEPSI…. Look’s like Weezy is poised to follow Jay-Z’s footsteps and build a licensing and marketing empire!

You can check out the whole story here at FORBES