Follow The Beat On Twitter:  Sign Up For Our Newsletter! Kanye West wants all the smoke with Adidas after not keeping a fair partnership. Press play to hear the sincerity in his voice after he has witnessed the foul play of top execs in the Adidas brand with his own two eyes. Press play to […]

Donald Glover aka Childish Gambino officially launched a new line of Adidas sneakers called Donald Glover Presents. “Donald Glover Presents reimagines three classic Adidas styles, the Nizza, the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas.” says Adidas. “With this project, I wanted to encourage people to think about how their stories can […]

Pharrell highlighted the MHA Nation, a group of Native Americans, in his latest collaboration.

Just when you though Kanye West couldn't get any more influential in streetwear fashion, he steps up his game with the introduction of adidas + KANYE WEST.

DFW

Steph Curry’s deal with Under Armour has been all the buzz as of late. Mainly because the reigning MVP had been courted by their competitors, Nike and adidas. This morning, ESPN dropped an in-depth piece on Curry’s Under Armour endorsement. The NBA All-Star revealed that his 3-year-old daughter Riley actually helped him chose the brand. In […]

Kanye West confirms lowering prices on his clothing line...but what's a 'lowered price?'

Kanye West has had some nasty clashes with the paparazzi in the past, but today in LAX he was all smiles, answering most every question an Australian TMZ reporter threw his way. When asked if he would sign with Nike, the company he left in late 2013 in favor of adidas, for $1 billion, he responded, […]

Kanye West's "Facts" may not have been the slam dunk (or swish) we've all been looking forward to, but he did make some bold statements about Nike.

While the rampant use of Native American imagery continues to be debated, adidas is looking to take action.

In A tweet from Adidas, the official date to get your hands on those Yeezy Boost 350’s will be November 14. Just in time for Christmas! The tweet also revealed to all the sneakerheads the official date for Season 1 Including Boost 950. Those will be available to snatch up in two days!