Reach Your Target Consumer
DEMOGRAPHIC PROFILE
The Radio One Celebrity Golf Tournament is the ideal way for any sponsor to reach and engaged, active adult 25-54 year old golf enthusiast consumers with disposable income and an interest in the good life.
- RADIO ONE’s golf enthusiast ‘s are 66% more likely to have a personal loan compared to the average Adult 25-54 in the metro.
- Compared to the market average RADIO ONE’s golf enthusiast’s households are 49% more likely to be planning to purchase a new luxury vehicle in the next year.
- RADIO ONE’s Adult 25-54 golf enthusiast exceeds the market average and are 66% more likely to have a personal loan compared to the average Adult 25-54 in the metro.
- 68.5% of our Golf Enthusiast Audience has a HHI of $75,000+ (represented by 67,528 people)
- 59.0 % of our Golf Enthusiast Audience has a HHI of $100,000+ (represented by 58,160 people)
- 26.5% of our Golf Enthusiast Audience has a HHI of $150,000+ (represented by 26,104 people)
- 57.9% of our Golf Enthusiast Audience is employed and their Occupation is white collar (represented by 57,078)
- 40.4% or our Golf Enthusiast Audience believe in the power of investing and is vested in any investment
- 65.5% of our Golf Enthusiast Audience are home owners (represented by 64,564 people)
