A fierce mix of entrepreneurship, empowerment, and community unity is set to take center stage at the highly anticipated “Black In Business: Honoring 150 Years of Dallas’ Black Businesses.” This event, taking place on August 30th, is designed for entrepreneurs, professionals, and advocates of business across generations, promises a dynamic evening of inspiration, connection, and celebration.”Black […]

When it comes to giving back, 97.9 The Beat DJ, DJ Kayotik is no stranger to giving the shirt off of his back to ensure our youth begin the school year on the right foot. Each year the Kayotik Foundation hosts the Annual LLTK(Long Live The Kid) Back to School Bash in honor of his […]

The 2023 Tax-Free Weekend in Texas runs from Friday, August 11 through midnight on Sunday, August 13th. There is a three-day window where you can buy certain things without paying sales tax; if you haven’t finished back-to-school shopping yet, now is the time to do it. What you should know before getting out and participating […]

Follow The Beat On Twitter:  Sign Up For Our Newsletter! Boosie Boo is no stranger to the justice system. Torey Lanez has recently received his sentencing from that crazy night in Los Angeles, that involved Megan Thee Stallion being shot in the foot. Press play and peep Boosie‘s energy when it comes to Tory’s situation. […]

It’s officially back to school time, Assistant Program Director and on-air personality, Hollywoodzay decided to give back to the DFW metroplex in a meaningful way. Special Deeds for Special Needs is an event in collaboration with Texas Barber College dedicated to givingaway FREE haircuts to children with special needs. Due to the buzzing noise, children […]

During a press conference on Sunday, August 6th, the Dallas Mavericks and Dallas Wings announced an official partnership and Initiative at College Park Center in Arlington,Texas. The Wings are the first WNBA team to sign a marquee agreement with an NBA franchise operating under a different ownership group. “With her along the way” is the […]

For the past 27 years, the Mayor’s Back to School Fair has helped to prepare Dallas’ children for success. The Fair, hosted by Mayor Eric Johnson, is a collaborative partnership between the City of Dallas, Dallas ISD, nonprofits, corporations, and community volunteers that serves economically disadvantaged students and their families in grades Pre-K to 12. […]

97.9 The Beat in collaboration with Mr. Sugar Rush Ice Cream and Breakfast Brothers came together to giveaway FREE ice-cream to the community this past Wednesday. The first 500 people to pull up to Breakfast Brothers received free ice cream courtesy of Atlantic Records & Kali “Area Codes.” Our loyal listeners had the opportunity to […]

It’s time to send the kids back to school, and Dallas Mayor Eric Johnson is here to help parents get everything they need for their students to thrive in 2023-24 school year. Today the 27th Annual Mayor’s Back to School Fair registration opened at Fair Park from 8 a.m. to 2 p.m. at the centennial […]

It’s that time of year again where friends and families across the DFW metroplex gather to celebrate America’s Independence, while on the other hand many of Black America is celebrating the finale of Juneteenth. Either way, this weekend was extended for two more days of fun, BBQ and of course fireworks! Lucky for North Texans, […]

97.9 was OUTSIDE this past weekend at Beckly Saner Parks & Recreation for the annual 97 Days of Summer/ Summer of Majic Community Block Party. We kicked off summer the right way with tons of music, food,water activities and fun! We had community resources and vendors for Sunny South Dallas! Related: 97 Days of Summer Block […]

Join the Dallas Police Department tomorrow, June 10th at Willam Blair Jr Park from 10am-2p for the Sunny South Dallas Community Juneteenth Celebration! This is a free event! Food, games, vendors and a special guest performance by  Yung Nation! You don’t want to miss this Juneteenth Celebration! Questions or concerns: Contact office of community affairs […]