PRESS RELEASE
FOR IMMEDIATE RELEASE:
DATE: July 1st, 2013
CONTACT:
Kameika Smith
Radio One Dallas
(972) 331-5400
kasmith@radio-one.com
Radio One Dallas Station: KBFB-FM 97.9 The Beat’s HIP HOP 4 HIV is BACK!
(August 25th).
Dallas, TX (July 1st, 2013) – Radio One Inc., 97.9 THE BEAT’s Hip-Hop for HIV Awareness is back! “Get Tested, Know your Status, Get a Ticket” it’s a simple, effective message that drives hundreds to thousands of youth to take a confidential HIV test and receive one free ticket to see some of the their favorite acts in Hip Hop and R&B.
97.9 The Beat’s HIP HOP for HIV Concert presented by The AIDS Healthcare Foundation, is an ongoing HIV awareness initiative designed to deliver a positive media campaign throughout the DFW community. In Dallas-Fort Worth there were over 1,350 new HIV infections. Almost 40% (39.7) were of young adults between the ages of 15 to 29. The goal is to equip the Dallas Fort Worth community with necessary tools to live healthy and strong lives, as well as increase the public’s knowledge and comprehension of HIV/ AIDS.
To kick off the 2013 campaign, 97.9 THE BEAT will team up with the City Of Fort Worth for a press event:
WHAT: 97.9 The Beat’s “Hip Hop for HIV” PRESS CONFRENCE
WHERE: Fort Worth City Hall – 1000 Throckmorton Street Fort Worth, Texas
WHEN: WEDNESDAY July 10, 2013 from 12:00PM to 1:00PM
Confidential FREE HIV testing begins July 10, 2013 through August 25, 2013. Sites will be designated throughout Dallas and Fort Worth Metroplex. Every person that gets tested will receive onsite counseling, plus a FREE ticket to attend the Concert on August 25, 2013 at the Fort Worth Convention Center, in Fort Worth, TX, from 2:00pm to 6:00pm. For a complete list of testing dates, times and locations, please visit www.thebeatdfw.com This year sponsors include AIDS Healthcare Foundation, CONDOM NATION, AIDS OUTREACH CENTER, City of Fort Worth, City of Dallas, Dallas County Health & Human Services, Greater Than Aids, Driver Select, AIDS ARM and the Artist of Hip Hop….
Radio One, Inc. (http://www.radio-one.com) is a diversified media company that primarily targets African-American and urban consumers. Radio One Dallas properties include, Old School 94.5 (KSOC-FM) and 97.9 The BEAT (KBFB-FM). The Company is one of the nation’s largest radio broadcasting companies, currently owning or operating 54 broadcast stations located in 16 urban markets in the United States.
