(CNN) — It’s a campaign that’s raising a lot of eyebrows in Mexico.
The campaign involves a 34-year-old philosophy professor named Natalia Juarez, who’s running for the Mexican congress. When Juarez realized her bid for office was off to a slow start a few weeks ago, the leftist candidate quickly decided she was going to be transparent with voters in a way they didn’t expect.
Juarez decided to appear topless on a billboard surrounded by half-a-dozen supporters of her party, the PRD (Party of the Democratic Revolution). The billboard shows the seven women, including Juarez, naked from the waist up and covering sensitive areas with their right hands while they raise their left fists.